Register For Our Mailing List

Register to receive our free weekly newsletter including editorials.

The new impact of bushfires on listed Australian companies

The current bushfire crisis is a tragic event that has affected many Australians. In addition to the personal tragedies, the impact on consumers, businesses and infrastructure assets will have implications for the economy and listed companies.

This article draws on research by UBS Securities into the impact on the economy and specific companies. They estimate the bushfires could reduce GDP by 0.25% per quarter in the final quarter of 2019 and first quarter of 2020. Agriculture, Retail, Tourism and Construction will be hit the hardest despite the Federal Government announcement of a $2 billion relief package over three years with an indicative $500 million spent this financial year. The budget surplus is not expected to be at risk.

What are some major stock implications?

Figure 1 examines some stock-specific impacts from the bushfires.

What's the economic impact?

While the direct impact of the bushfires have largely been felt in rural and regional areas, the indirect impacts of the smoke haze and weaker overall consumer confidence have also been felt in the large cities of Sydney, Melbourne and Canberra.

According to Pieter Stoltz, Analyst at UBS:

“Global inbound tourism could be significantly impacted, with the Australian Tourism Export Council (ATEC) estimating a 10-20% (~$4.5 billion) reduction in international tourism revenue in 2020. Further, the indirect impact of the smoke haze will drag retail and construction with lost work days and lower retail spending, putting further pressure on already weak retail sales.

In terms of insurance cost, the impact is expected to be significant; with some industry estimates suggesting the cost could be similar to the 2009 Black Saturday fires (c.$2 billion in today's dollars). The current estimate of losses from the Insurance Council of Australia (ICA) stands at c.$1.34 billion, and will likely continue to rise.”

What are the sector implications?

On 14 January 2020, fashion retailer, Mosaic (formerly Noni B Group), said it would experience an 8% decline in comparable sales for the December half as bushfires had directly impacted a significant number of its stores. On 20 January, Super Retail Group announced declining comparable sales for its BCF and Macpac brands explaining that the bushfires had caused store disruptions and both bushfires and sustained drought conditions had hurt the performance of the outdoor category.

Stoltz believes further reports of store disruptions and softer trading conditions are likely from other retailers leading into and during reporting season. Companies identified include:

  • Premier Investments' core apparel brands also have higher regional skew and could therefore be at risk.
  • Insurance Australia Group and Suncorp each have about 30% share of the industry losses while QBE has about 10% of the potential $2 billion industry loss (but reinsurance and stop-loss cover means these bushfire losses are manageable).
  • Treasury Wine Estates could experience some damage to vineyards, affecting yields. While reduced farm productivity may not directly affect listed companies, there have been supply chain disruptions.
  • Bega Cheese announced that fires had impacted their milk supply but that there had been minimal direct impact on the company.
  • Sydney Airport has noted that trading conditions "have been at their toughest in more than a decade".
  • Whitehaven Coal has noted some unscheduled disruptions to production due to a combination of drought conditions, dust and smoke.
  • BHP said that smoke and reduced air quality impacted and could continue to impact NSW Energy Coal production.
  • Boral's cement facility in Berrima (near Bowral) is likely to have been impacted by extended leave for staff and road closures, which may lead to lower production or margins.

While stocks with bushfire exposure are likely to sell off on the announcement of negative news, we believe any financial impact will be non-recurring. Therefore, any share price overreactions could present a buying opportunity.

Figure 5 covers some of these sector implications.

Unprecedented fire damage

Over 10 million hectares have burned during the ongoing Australian bushfire crisis with nearly 5 million in New South Wales alone. The fires have destroyed more than 2,000 houses. For comparison, the 2009 Black Saturday bushfires burned 450,000 hectares.

The impact on consumers, businesses and infrastructure assets will have broad implications for the economy and listed companies, and at the time of writing, dozens of fires continue to burn across the Eastern states.

 

Graham Hand is Managing Editor of Firstlinks. Much of the material for this article was provided by UBS Securities. The article is general information and does not consider the circumstances of any investor. Equity market returns are influenced by corporate earnings, interest rates, and investor demand risk premiums. The outlook for any of these variables are subject to change.

 

  •   23 January 2020
  •      
  •   

 

Leave a Comment:

banner

Most viewed in recent weeks

Why spending more in early retirement can improve lifetime income

Conventional wisdom encourages retirees to preserve superannuation. But if those likely to qualify for the Age Pension later in life spend a little more today, it may deliver higher lifetime income and a more stable retirement.

Testamentary trusts have secured the CGT exemption

Treasury’s latest CGT reform draft delivers a win for testamentary trusts and deceased estates, exempting estate-derived gains from the 30% floor. However, questions on death and divorce rollovers remain unresolved.

Meg on SMSFs: What do we think about reversionary pensions these days?

Reversionary pensions have long been a staple of SMSF estate planning, but are they still the best option? Meg Heffron revisits a once-clear favourite and asks whether changing super rules have shifted the balance.

Is it time to bail on Australian stocks?

For generations, Australian investors have backed banks, miners and dividends. But has that loyalty come at a cost? A look at the numbers raises an uncomfortable question about where future returns will come from.

How does the 4% rule stack up?

The 4% rule has long been retirement's gold standard. But after a difficult period for investors, fresh analysis suggests a more conservative approach may significantly improve the chances of making savings last.

Testamentary trusts survived the trust tax. The drafting battle has just begun.

The fight over testamentary trusts looked settled. Then the draft legislation arrived. Hidden in a technical detail is a question that could force many families to rethink wills they thought were already future-proof.

Latest Updates

Planning

How the typical Australian Family could save $844,350 in taxes

The value of a testamentary trust is not determined by wealth alone. Depending on circumstances, it can reduce the tax burden on inherited income, create efficiencies and help build intergenerational wealth.

Superannuation

There's a reason why your super is locked up until your 60s

For decades, it seemed settled. Then one controversial idea reignited a debate that could reshape the financial future of millions. The real question isn’t who’s right or wrong, but whether a long-held assumption deserves another look.

Property

The housing slide could become a crash

House prices are sliding across Australia, yet the most dangerous ingredient for a housing crash is still missing. If job losses surge amid growing economic risks, today's correction could become a historic property downturn.

Retirement

Under-retiring: The greatest retirement risk in a generation

Two retirees. Similar savings. Completely different lives. New research from Challenger reveals why some Australians confidently spend in retirement while others hold back and the overlooked factor shaping retirement decisions.

Five risks to watch in markets

Things you may often hear are: a recession is around the corner, markets are overpriced, the AI sector is about to flop at any moment. It’s like the never-ending laundry pile that sits in my house, it never really disappears.

Investment strategies

Do you qualify as ‘rich’?

What does it mean to be 'rich'? For something so universally desired, it is surprisingly difficult to define. That ambiguity creates a challenge for investors and raises a bigger question about what financial success really looks like.

Investment strategies

If you’re worried about your bond portfolio, you’re missing the point

Most investors think they know what bonds are for. But when markets turn volatile, a surprising misunderstanding can lead to costly decisions. Here’s the overlooked lesson that could change how you view your portfolio.

Alliances

  • ASA-Logo-RGB-ActiveGreen-web.png

© 2026 Morningstar, Inc. All rights reserved.

Disclaimer
The data, research and opinions provided here are for information purposes; are not an offer to buy or sell a security; and are not warranted to be correct, complete or accurate. Morningstar, its affiliates, and third-party content providers are not responsible for any investment decisions, damages or losses resulting from, or related to, the data and analyses or their use. To the extent any content is general advice, it has been prepared for clients of Morningstar Australasia Pty Ltd (ABN: 95 090 665 544, AFSL: 240892), without reference to your financial objectives, situation or needs. For more information refer to our Financial Services Guide. You should consider the advice in light of these matters and if applicable, the relevant Product Disclosure Statement before making any decision to invest. Past performance does not necessarily indicate a financial product’s future performance. To obtain advice tailored to your situation, contact a professional financial adviser. Articles are current as at date of publication.
This website contains information and opinions provided by third parties. Inclusion of this information does not necessarily represent Morningstar’s positions, strategies or opinions and should not be considered an endorsement by Morningstar.