Register For Our Mailing List

Register to receive our free weekly newsletter including editorials.

Editorial Guidelines for Writers

  •      
  •   

Firstlinks focusses on content with enduring quality to assist investors to understand investment products, construct portfolios and allocate to assets. We prefer articles on long-term themes which will stand the test of time through investment cycles, written for a predominantly Australian audience.

Firstlinks does not report breaking news, executive appointments or short-term macro forecasts which are often little more than noise and guesswork. We are not short-term stock pickers, other than in the context of illustrating particular portfolio ideas, and we do not republish media releases.

Education not promotion

We want fresh ideas, quality journalism, well-researched opinions and accurate arguments. You are welcome to comment on existing articles or contribute an original piece. You should be an expert in your subject as we do not accept submissions from students or people promoting their own blog or services.

Contributions should not be written in highly technical language. Articles must be predominantly educational and not promoting or advertising a specific product. However, they may take a view on a type of structure, security or product which may have specific or general application, and examples are acceptable if we do not consider the context overly promotional.

Articles must be original content not widely published previously. We accept the content may already have appeared on the author’s own website and distributed to their own clients, but not in other commercial newsletters.

We are not trying to dumb down our content to the lowest common denominator, but articles must be interesting, relevant and understandable for readers who are not market professionals but are engaged in managing their investments.

What are our requirements?

Articles should be around 1,000 words, with a maximum of about 1,250. Longer pieces will be considered where the type of article demands it. Please write in Microsoft Word, without columns or complex formatting. Contributors should avoid footnotes, little-known acronyms, financial jargon, academic references or articles which are similar to other pieces already published on our website. Generally, contributions should target an Australian reader and be accurate for Australian law and regulations. Download our Style Guide here.

Contributors may hold securities or investments that they mention in their articles, but this should be acknowledged at the end of the article.

Firstlinks does not necessarily endorse or agree with the opinions or recommendations that we publish. The writer and their organisation will be listed on every article.

Articles may be edited for length and style.

Contributors warrant that their work is original, other than any acknowledgements in the text, and it does not defame anyone or breach copyright. Please see our Community Rules Policy on acceptable standards to avoid offensive or inappropriate material.

How do we thank you?

Firstlinks is a community of investors sharing ideas, and we offer an outlet for experienced writers to air their opinions. We do not pay for contributions. To encourage a wide readership and to ensure our independence, we do not charge readers a subscription fee nor collect product-related fees.

In addition to having their opinion reach a wide audience of engaged readers, we describe each author at the end of the article and provide a link to a business website.

Copyright remains with the author but Firstlinks and Morningstar have an unlimited right to republish, including selling the content. Any author who does not agree with this should not provide an article. To a limited extent but not systematically, articles may be reproduced elsewhere but Firstlinks must be attributed with first publication with the author and their company identified.

No personal financial advice

Articles may contain general financial product information, but Firstlinks is not authorised to provide personal financial advice. Firstlinks accepts no liability for any actions taken by contributors or readers as a result of material published on our web site or contained in the related newsletter. Readers should be aware that investments mentioned in any articles may not be suitable for them and may be subject to a variety of market risks. Firstlinks does not know the personal circumstances of its readers. 

Firstlinks is not attempting to influence the sale or purchase of any securities, and all readers should obtain personal independent financial advice.

 

banner

Most viewed in recent weeks

Which generation had it toughest?

Each generation believes its economic challenges were uniquely tough - but what does the data say? A closer look reveals a more nuanced, complex story behind the generational hardship debate. 

Maybe it’s time to consider taxing the family home

Australia could unlock smarter investment and greater equity by reforming housing tax concessions. Rethinking exemptions on the family home could benefit most Australians, especially renters and owners of modest homes.

The best way to get rich and retire early

This goes through the different options including shares, property and business ownership and declares a winner, as well as outlining the mindset needed to earn enough to never have to work again.

A perfect storm for housing affordability in Australia

Everyone has a theory as to why housing in Australia is so expensive. There are a lot of different factors at play, from skewed migration patterns to banking trends and housing's status as a national obsession.

Supercharging the ‘4% rule’ to ensure a richer retirement

The creator of the 4% rule for retirement withdrawals, Bill Bengen, has written a new book outlining fresh strategies to outlive your money, including holding fewer stocks in early retirement before increasing allocations.

Chinese steel - building a Sydney Harbour Bridge every 10 minutes

China's steel production, equivalent to building one Sydney Harbour Bridge every 10 minutes, has driven Australia's economic growth. With China's slowdown, what does this mean for Australia's economy and investments?

Latest Updates

Superannuation

Super crosses the retirement Rubicon

Australia's superannuation system faces a 'Rubicon' moment, a turning point where the focus is shifting from accumulation phase to retirement readiness, but unfortunately, many funds are not rising to the challenge.

Economy

Should Australia follow Trump's new brand of capitalism?

A new brand of capitalism may be emerging - one where governments take equity in private companies. Is it state overreach, or a smarter way to fund public goods without raising taxes?

Gold

Why gold may keep rising - and what could stop it

Central banks are buying, Asia’s investing, and gold’s going digital. The World Gold Council CEO reveals the structural shifts transforming the gold market - and the one economic wildcard that could change everything. 

Investment strategies

Fact, fiction and fission: The future of nuclear energy

Nuclear power is back in the spotlight, including in Australia. For investors exploring the sector, here are four key factors to consider in this evolving energy landscape. 

Taxation

The myth of Australia’s high corporate tax rate

Australia’s corporate tax rate is widely seen as a growth-killing burden. But for most local investors, it’s a mirage - erased by dividend imputation. So why is it still shaping national policy? 

Taxation

Should we change the company tax rate?

The headline 30% corporate tax rate masks a complex system of dividend imputation and franking credits that ensures Australian shareholders are taxed only once, challenging traditional measures of tax competitiveness. 

Investing

Noise cancelling for investors

A lot of the information at an investor's fingertips today has little long-term value. The modern investing greats are not united by access to faster information, but by their ability to filter out what doesn’t matter.

Sponsors

Alliances

© 2025 Morningstar, Inc. All rights reserved.

Disclaimer
The data, research and opinions provided here are for information purposes; are not an offer to buy or sell a security; and are not warranted to be correct, complete or accurate. Morningstar, its affiliates, and third-party content providers are not responsible for any investment decisions, damages or losses resulting from, or related to, the data and analyses or their use. To the extent any content is general advice, it has been prepared for clients of Morningstar Australasia Pty Ltd (ABN: 95 090 665 544, AFSL: 240892), without reference to your financial objectives, situation or needs. For more information refer to our Financial Services Guide. You should consider the advice in light of these matters and if applicable, the relevant Product Disclosure Statement before making any decision to invest. Past performance does not necessarily indicate a financial product’s future performance. To obtain advice tailored to your situation, contact a professional financial adviser. Articles are current as at date of publication.
This website contains information and opinions provided by third parties. Inclusion of this information does not necessarily represent Morningstar’s positions, strategies or opinions and should not be considered an endorsement by Morningstar.