![](/uploads/Whitepapers/Fidelity_Choose_equity_escalator_WhitePaper_cover_20190726005925.jpg)
Author: Anthony Doyle, Global Cross Asset Class Specialist, Fidelity International
‘Winning by not losing’ is just as important in the world of investment as it is in sport.
By quantifying the percentage gain or loss, on average, an investment portfolio experiences in a falling or rising market, investors can gain a valuable insight into how the portfolio might perform relative to an index over the long term. Is it better to outperform in in a rising market, or protect portfolios from falling markets?
(Click on the cover page image for the full document).