Register For Our Mailing List

Register to receive our free weekly newsletter including editorials.

Home / 284

Global investor survey and Aussie differences

For the past six years, the Legg Mason Global Investment Survey has revealed investor sentiment and behaviour across 17 countries, including Australia. In 2018, almost 17,000 people with at least €10,000 (in local equivalent, or US$50,000 in the US) to invest in the next year were in the survey, including 1,000 in Australia.

The timing of the fieldwork is important, as it took place in July and August 2018, before the recent market falls (but the market also fell in February 2018). Nevertheless, the optimism about equity markets shown in the results may not be as strong if the survey was taken now.

Key global findings

At the time of the survey, as shown below, most investors were optimistic about investment opportunities in next 12 months with only 14% being concerned. Millennials (18 to 36 years old) in particular were more bullish than Baby Boomers (50 to 71 years old).

There was a marked expectation of allocating more to equities and real estate and less to cash in 2018 compared with 2017. It will be interesting to see if investors have a reality check if the equity sell-off seen in October to early December 2018 continues.

Generally, in the global survey results, investors think technology will not replace human interaction in financial advice and customer service. Twice as many investors feel volatility can have a positive effect on portfolios if managed correctly, compared to those who worry about the risk. Using a financial adviser helps investors to be more diversified. Almost half of investors choose funds allowing for ESG considerations. Millennials feel increasingly confident about a comfortable life in retirement, yet they only have 21% of their portfolio in equities.

Millennials are approaching investing differently than their parents. They are more willing to embrace risk and use a financial adviser than Baby Boomers, are open to alternative assets and are led and influenced by their ethics. While we are still some way away from full service automated robo advice, investors are looking for the same level of convenience in their investments as they expect in other parts of their lives. Investors want to discuss their options with an expert, but less than half say they often or always use a financial adviser when making decisions about their investments.

The internet remains the leading source of investment guidance for those investors who do not rely on a financial adviser. Ten years on from the global financial crisis, there remains a risk legacy. The risk concerns of many individual investors are macro-related, such as world economic instability, trade wars, global political instability and inflation.

About 77% of investors are saving and investing with specific goals in mind, a trend that is even higher with Millennial investors (80%) or Generation X – aged 37 to 50 years - (80%). Inevitably, these investment goals are both short-term and long-term, depending on the generation and life stage of the individual.

A focus on the Australian results

The full Legg Mason survey results for Australia, the world and other individual countries are linked here.

The findings for Australian and global investors in more detail start on page 68 onwards, and given the size of the global data set, the responses make fascinating reading. Here is a selection of five questions as an example.

1. Australians more confident about future investment opportunities.

2. Australians more focussed on fees and past fund performance (up to three responses allowed).

3. Australians less inclined to use a lump sum for short-term investments (up to three responses allowed).

4. Australians will increase cash or not adjust a portfolio, rather than move to multi-asset funds (up to three responses allowed).

5. Australians more likely to buy dividend-paying stocks than bonds to produce income.

Another factor worth highlighting is that Australian investor bond allocations are low by global standards, and 58% of direct (unadvised) investors have no fixed income holdings. Conventional portfolio theory dictates that fixed interest should be part of a well-diversified portfolio and act as a foundation of a retirement savings pool. Only 12% of Australia’s self-directed super pool is allocated to domestic fixed interest, down from 14% per cent three years ago. Australians are more familiar with cash and term deposits. When these two are combined with domestic and global fixed income, the allocation is 31% compared with the average exposure for pension markets in OECD countries of 51%. Most portfolios would benefit from the protective and diversifying characteristics of high-quality fixed income.

 

Graham Hand is Managing Editor of Cuffelinks.

Legg Mason is a sponsor of Cuffelinks. This article is for general information only and does not consider the circumstances of any individual. For more articles and papers from Legg Mason, please click here.

  •   12 December 2018
  • 1
  •      
  •   
banner

Most viewed in recent weeks

Building a lazy ETF portfolio in 2026

What are the best ways to build a simple portfolio from scratch? I’ve addressed this issue before but think it’s worth revisiting given markets and the world have since changed, throwing up new challenges and things to consider.

Australian stocks will crush housing over the next decade, 2025 edition

Two years ago, I wrote an article suggesting that the odds favoured ASX shares easily outperforming residential property over the next decade. Here’s an update on where things stand today.

Get set for a bumpy 2026

At this time last year, I forecast that 2025 would likely be a positive year given strong economic prospects and disinflation. The outlook for this year is less clear cut and here is what investors should do.

Meg on SMSFs: First glimpse of revised Division 296 tax

Treasury has released draft legislation for a new version of the controversial $3 million super tax. It's a significant improvement on the original proposal but there are some stings in the tail.

Property versus shares - a practical guide for investors

I’ve been comparing property and shares for decades and while both have their place, the differences are stark. When tax, costs, and liquidity are weighed, property looks less compelling than its reputation suggests.

10 fearless forecasts for 2026

The predictions include dividends will outstrip growth as a source of Australian equity returns, US market performance will be underwhelming, while US government bonds will beat gold.

Latest Updates

Economy

Ray Dalio on 2025’s real story, Trump, and what’s next

The renowned investor says 2025’s real story wasn’t AI or US stocks but the shift away from American assets and a collapse in the value of money. And he outlines how to best position portfolios for what’s ahead.

Superannuation

No, Division 296 does not tax franking credits twice

Claims that Division 296 double-taxes franking credits misunderstand imputation: franking credits are SMSF income, not company tax, and ensure earnings are taxed once at the correct rate.

Investment strategies

Who will get left holding the banks?

For the first time in decades, the Big 4 banks have real competition in home loans. Macquarie is quickly gain market share, which threatens both the earnings and dividends of the major banks in the years ahead.

Investment strategies

AI economic scenarios: revolutionary growth, or recessionary bubble?

Investor focus is turning increasingly to AI-related risks: is it a bubble about to burst, tipping the US into recession? Or is it the onset of a third industrial revolution? And what would either scenario mean for markets?

Investment strategies

The long-term case for compounders

Cyclical stocks surge in upswings but falter in downturns. Compounders - reliable, scalable, resilient businesses - offer smoother, superior returns over the full investment cycle for patient investors.

Property

AREITs are not as passive as you may think

A-REITs are often viewed as passive rental vehicles, but today’s index tells a different story. Development and funds management now dominate earnings, materially increasing volatility and risk for the sector.

Australia’s quiet dairy boom — and the investment opportunity

Dairy farming offers real asset exposure, steady income and long-term growth, yet remains overlooked by investors seeking diversification beyond traditional asset classes.

Sponsors

Alliances

© 2026 Morningstar, Inc. All rights reserved.

Disclaimer
The data, research and opinions provided here are for information purposes; are not an offer to buy or sell a security; and are not warranted to be correct, complete or accurate. Morningstar, its affiliates, and third-party content providers are not responsible for any investment decisions, damages or losses resulting from, or related to, the data and analyses or their use. To the extent any content is general advice, it has been prepared for clients of Morningstar Australasia Pty Ltd (ABN: 95 090 665 544, AFSL: 240892), without reference to your financial objectives, situation or needs. For more information refer to our Financial Services Guide. You should consider the advice in light of these matters and if applicable, the relevant Product Disclosure Statement before making any decision to invest. Past performance does not necessarily indicate a financial product’s future performance. To obtain advice tailored to your situation, contact a professional financial adviser. Articles are current as at date of publication.
This website contains information and opinions provided by third parties. Inclusion of this information does not necessarily represent Morningstar’s positions, strategies or opinions and should not be considered an endorsement by Morningstar.