UniSuper announces partnership with Ignition Advice to develop new digital advice offering
Melbourne, VIC – 20 February 2025 – UniSuper is pleased to announce a strategic partnership with Ignition Advice, the world’s leading digital advice technology provider.
This is the first partnership of its kind in Australia and will provide members with accessible, affordable personal advice, at scale, covering superannuation, insurance, investments, and retirement options.
UniSuper is extending its award-winning financial advice and education proposition to service those members who wouldn’t ordinarily seek advice – the “missing middle” - with a digital advice service.
From June this year, UniSuper will initially provide its members with access to personal advice on their investment options via the MemberOnline Portal or the UniSuper mobile app. Personal advice on contributions, insurance, and pension drawdowns, will be progressively rolled out.
UniSuper’s digital advice platform will be powered by its award-winning education, guidance and advice team and support members with simple and user-friendly help, guidance and advice at a time that works for them.
Members will be guided through a journey and series of prompts to understand their needs and based on responses, receive a personalised recommendation. Members can then, in numerous scenarios, instruct the platform to implement their advice directly.
If the need arises, members will have the opportunity to engage with a UniSuper Advice colleague at any stage throughout their journey on the platform. Some, but not all, additional services may be provided at no additional cost.
UniSuper knows that small decisions made early can make a meaningful difference in retirement and this is an opportunity to support all members with access to quality personal advice.
Peter Chun, Chief Executive Officer, UniSuper, said:
"Our goal is to provide great retirement outcomes for our members, we know that advice provides financial security for those preparing for and in retirement. We want to ensure that each member has access to advice that’s tailored to their needs and helps meet their goals for a better retirement.”
“While some members have complex financial situations requiring a detailed plan, many have simpler needs but still want expert guidance to build their financial confidence and support their retirement plans. Through digital advice, we can offer this advice in a fast and scalable way, increasing accessibility for all members.”
Terry Donohoe, Chief Executive Officer, Ignition Advice said:
"We are thrilled to partner with UniSuper, one of Australia’s largest and most respected superannuation funds, to bring this innovative digital advice solution to its members. UniSuper’s demonstrated ambition and vision, underpinned by their award-winning service cements their place as global thought leaders in the space. With our mission being to ‘close the advice gap’, this partnership is a significant step towards achieving that goal."