Register For Our Mailing List

Register to receive our free weekly newsletter including editorials.

Home / 584

Searching for value in tech stocks

We are often asked how value investing works in the tech sector. This usually assumes it is near impossible because most attractive technology companies (and a lot of unattractive ones) trade at high-looking multiples.

Yet simply comparing multiples is not an effective valuation framework because it neglects differences in business models, earnings quality, growth prospects and the crucial ability to generate future cash flows. Good businesses making sustainably high returns above the cost of capital can be trading at fair value - or be undervalued - even if their multiples look high.

Figure 1 shows how fair value Price-to-Earnings ratios (PEs) generally increase as earnings growth and the future return on invested capital (ROIC) increase over time. For tech-sector context, a supernormal growth period might be where a company’s new technology is rapidly taking market share. ROIC is a key measure of how effectively a business puts its money to work.

We can simplify this by comparing two hypothetical businesses each with $10 of earnings. CommodityCo sells a commodity widget with many competitors. Over the next 10 years, it could generate a 10% ROIC and grow earnings 10% p.a. before the business matures.

By contrast, MonopolyCo has pricing power, enjoys high barriers to entry and is expected to generate a 25% ROIC and grow earnings ~15% p.a. before maturing.

Figure 1 shows that MonopolyCo should be worth ~$440 (44x PE) vs CommodityCo at ~$190 (19x PE). Given an opportunity to buy MonopolyCo at 30x PE and CommodityCo at 20x PE, the counterintuitive conclusion is that MonopolyCo is undervalued, despite the higher multiple. CommodityCo is overvalued.

A process to find value

Instead of trying to buy companies at low PEs, value investing is about buying stocks at PEs lower than what they are worth. We execute this through a three-step process.

1. We attempt to understand a business’ future free cashflow1 generation potential. We ask what value they bring to customers, why they are preferred over competitors, where is their pricing power and whether management is trustworthy and executing the right strategy. Companies that rank favourably on these measures are higher quality and we expect they can sustain a high ROIC over a longer period of time relative to the average company.

We then seek to understand the industry growth rate, where the business is in its lifecycle, their potential to take market share and whether they can expand into adjacent fields. Companies that rank favourably on these measures have higher growth potential.

2. We then classify the business for quality and growth and compare its valuations to peers with similar characteristics in our portfolio (see Figures 2 and 3). At this point valuation discrepancies may appear and further investigation will reveal whether we have made a mistake in our assessment or that this discrepancy is due to a (potentially attractive) mispricing.

3. Finally, if a mispricing has occurred, we need to understand why. We believe these mispricings usually result from:

  • The company faces a temporary setback and the market loses faith in its long-term earnings power or growth potential.
  • The company is undergoing structural change.

Alphabet and Amazon

Alphabet is a good example of mispricing due to a temporary setback. Investors currently price Alphabet as an ‘Average’ business at ~19x FY25 PE as they are concerned genAI will disintermediate the search business. We believe Alphabet is a ‘Best in Class’ business and should trade at ~28x in line with peers (see Figure 4).

There is little market share data suggesting monetisable search (e.g. booking a holiday) is impacted by AI and large language models. Over the medium term, it’s hard to see how ChatGPT or Bing can attract a larger audience and offer advertisers a better ad product given Alphabet’s distribution strengths via Android, Chrome and YouTube and superior targeting based on data from services like Gmail and Google Maps.

Amazon is an example of mispricing due to structural change. Investors currently price Amazon as an ‘Average Growth Potential’ business and borderline ‘Above Average’/’Best in class’ on quality at ~30x FY25 PE. We believe Amazon will rank as a ‘High Growth Potential’ business if it can monetise advertisements in its video streaming business.

We believe Amazon is uniquely positioned to capture a meaningful portion of the $60 billion of linear TV ad spend shifting to digital given the size of its content library, its unique access to user purchasing data and the ability to directly track performance on platform. Doing so will meaningfully change the earnings growth and ROIC trajectory of the retail business.

In conclusion, the real investment skill is to know when a stock on 30x is cheap and when a stock on 10x is expensive.

1 Free Cash Flow is the money a company has to pay debts and pay dividends. It's calculated after accounting for spending on operations and assets and often seen as a good measure of a company’s financial health.

 

Jimmy Su is Portfolio Manager of Platinum’s International Technology Fund. Platinum Asset Management is a sponsor of Firstlinks.

The above information is commentary only (i.e. our general thoughts). It is not intended to be, nor should it be construed as, investment advice. To the extent permitted by law, no liability is accepted for any loss or damage as a result of any reliance on this information. Before making any investment decision you need to consider (with your financial adviser) your particular investment needs, objectives and circumstances.

For more articles and papers by Platinum click here.

 

  •   30 October 2024
  • 2
  •      
  •   

RELATED ARTICLES

Market narratives are seductive and dangerous

Investment opportunities in the global energy crunch

Why are some companies vulnerable in 2022?

banner

Most viewed in recent weeks

Building a lazy ETF portfolio in 2026

What are the best ways to build a simple portfolio from scratch? I’ve addressed this issue before but think it’s worth revisiting given markets and the world have since changed, throwing up new challenges and things to consider.

Ray Dalio on 2025’s real story, Trump, and what’s next

The renowned investor says 2025’s real story wasn’t AI or US stocks but the shift away from American assets and a collapse in the value of money. And he outlines how to best position portfolios for what’s ahead.

13 million spare bedrooms: Rethinking Australia’s housing shortfall

We don’t have a housing shortage; we have housing misallocation. This explores why so many bedrooms go unused, what’s been tried before, and five things to unlock housing capacity – no new building required.

21 reasons we’re nearing the end of a secular bull market

Nearly all the indicators an investor would look for suggest that this secular bull market is approaching its end. My models forecast that the US is set for 0% annual returns over the next decade.

Making sense of record high markets as the world catches fire

The post-World War Two economic system is unravelling, leading to huge shifts in currency, bond and commodity markets, yet stocks seem oblivious to the chaos. This looks to history as a guide for what’s next.

Welcome to Firstlinks Edition 644 with weekend update

Stocks bounced hard off April lows, gold hit record highs and even bonds gained – 2025 was a year where it was hard not to make money. This breaks down the year and how to best position portfolios for 2026 and beyond.

  • 8 January 2026

Latest Updates

Property

How cutting the CGT discount could help rebalance housing market

A more rational taxation system that supports home ownership but discourages asset speculation could provide greater financial support to first home buyers.

Investment strategies

The Ozempic moment for SaaS

Every investing cycle has its Ozempic moment, a narrative shock so compelling that the market briefly forgets that incumbents can and do adapt to transformative technology like AI.

Superannuation

Meg on SMSFs: Last word on Div 296 for a while

The best way to deal with the incoming Division 296 tax on superannuation is likely doing nothing. Earnings will be taxed regardless of where the money sits, so here are some important considerations.

Investment strategies

If people talk about a bubble, it’s unlikely to crash soon

It is almost impossible to identify a bubble in real time, and history shows they last far longer than we think, giving investors (perhaps misplaced) hope and short-sellers seemingly endless pain before the share price collapses.

Investment strategies

Seismic shifts that could drive private markets

Dealmaking appears to be on the mend, but investors could be well served to look through near-term trends toward six major themes that we think may drive private markets for years to come.

Latest from Morningstar

Corporations are winning the stock market. Here’s a new plan for everyone else

Retail investors have the worst trading record, according to a study of trading performance. Institutional investors weren't at the top either. Here are 6 ways to improve your odds.

Infrastructure

The bull case for Melbourne

A counterpoint to today’s prevailing narrative that Melbourne is the capital of a failing state defined by its strained public finances, COVID hangover and an opposition obsessed with undermining its own credibility.

Sponsors

Alliances

© 2026 Morningstar, Inc. All rights reserved.

Disclaimer
The data, research and opinions provided here are for information purposes; are not an offer to buy or sell a security; and are not warranted to be correct, complete or accurate. Morningstar, its affiliates, and third-party content providers are not responsible for any investment decisions, damages or losses resulting from, or related to, the data and analyses or their use. To the extent any content is general advice, it has been prepared for clients of Morningstar Australasia Pty Ltd (ABN: 95 090 665 544, AFSL: 240892), without reference to your financial objectives, situation or needs. For more information refer to our Financial Services Guide. You should consider the advice in light of these matters and if applicable, the relevant Product Disclosure Statement before making any decision to invest. Past performance does not necessarily indicate a financial product’s future performance. To obtain advice tailored to your situation, contact a professional financial adviser. Articles are current as at date of publication.
This website contains information and opinions provided by third parties. Inclusion of this information does not necessarily represent Morningstar’s positions, strategies or opinions and should not be considered an endorsement by Morningstar.