Register For Our Mailing List

Register to receive our free weekly newsletter including editorials.

Home / 514

What is direct indexing?

Index funds are passive investments. They track an index with the goal of replicating the performance of that index, minus expenses. They're a popular investment choice for good reason—they’re often cheap, diversified, and uncomplicated portfolio building blocks.

Active funds, meanwhile, are led by managers who choose particular securities in an effort to outperform an index.

What is an index fund?

When you own shares of an index fund, you own the stocks in the index fund indirectly, in the same proportion as the index.

For example: Let’s say you invested $100,000 in an index fund that tracks the S&P 500.

Because the S&P 500 is tilted toward the largest companies in the market, you have some pretty sizable stakes in some of these big blue chips—nearly $6,000 in Apple (AAPL); over $5,000 in Microsoft (MSFT); $4,000 in Amazon.com (AMZN), and so on.

What does it mean to own stocks indirectly?

Indirect ownership means that even though you are exposed to the companies’ fortunes and failures, you don’t have the benefits of direct ownership.

For instance, even though you may have thousands of dollars committed to these companies, an invitation to the shareholders’ meeting will not be forthcoming. Nor do you have a say in board member elections—the portfolio manager that runs the index fund votes in shareholder elections on your behalf.

You also can’t buy and sell the underlying securities or trim any of the positions in the index fund for any reason. What if you thought Apple was overvalued and wanted to reduce your position? You’re out of luck as an index fundholder. What if Meta’s (META) data privacy and security issues give you pause, and you want to remove it from your portfolio? As an index fund investor, you are stuck holding the stock as long as it’s in the index.

How does direct indexing work?

Direct indexing means you own the stocks in the index directly. It’s a pretty straightforward idea, but most people don’t do it, and those who do are usually working with an advisor in a separately managed account.

For one thing, some indexes track areas of the market that aren’t as ‘liquid’, meaning the component securities can be thinly traded and priced inefficiently. Funds that track such indexes often use a sampling or optimisation method to mimic the performance of an index.

But even the S&P 500, which is a relatively compact index comprising very liquid (easily tradable) stocks, isn’t that easy to replicate.

One barrier to doing this, traditionally, is that you can’t buy every stock in the index if you don’t have a lot of money to invest. This is essentially why managed funds were created; they allow investors to pool their money with other investors, so they could buy hundreds or even thousands of securities and build diversified portfolios.

Two things that have made direct indexing a more viable option for more investors in recent years are the rise of commission-free trading, and fractional-share stock investing, which allows investors to purchase fractional shares in a certain dollar amount. Because stock prices vary so widely, having the ability to invest fractionally makes it much easier to match the index’s proportions.

What are the benefits of direct indexing?

When you own the stocks directly, you are ultimately the portfolio manager.

That means you can customise the index if you want to. Are there securities in the index that don’t align with your values, from an environmental, social, and governance perspective perhaps? Direct indexing allows you to sell or avoid them.

One thing to be aware of: If your version of the index starts to look a lot different from the ‘real’ index in terms of sector weightings and so on, the performance won’t match up, either. This is called tracking error.

What are the drawbacks of direct indexing?

Direct indexing really only makes sense for people who have a considerable amount to invest in a taxable account and want a level of customisation they couldn’t otherwise obtain through a portfolio of funds or individual securities.

In addition, portfolio customisation can get really complicated, really quickly. The idea of being able to customise your portfolio from an ESG or factor exposure perspective may be appealing, but keeping track of all the moving data points on 500 separate securities can be daunting.

You would also have to keep tabs on changes in the index—rebalances and reconstitutions—to make sure you know which securities are added and removed from the index.

Traditional index funds and exchange-traded funds do this for you for a (typically reasonable) annual fee.

And finally—and this is the big one, in my mind—watch out for expenses. Not only do you pay asset-based fees for the direct-indexing account, but these fees may be a multiple of what you’d pay for a diversified portfolio of ETFs or index funds, says Ben Johnson, head of client solutions for Morningstar.

Also, Johnson says, there may be frictional costs - such as brokerage commissions, bid-ask spreads, and market impact - things that you don’t really see or are difficult to measure that are involved with direct indexing.

Bear in mind that S&P 500 index trackers are low-turnover strategies, meaning they don’t buy and sell too many stocks (the portfolio turnover rate is around 4%).

The more you start trading and customising positions in a direct-indexing portfolio, the more possibilities you have to encounter transaction costs, which will ultimately eat into your return.

Is direct indexing right for you?

Direct indexing allows investors and advisors to build a portfolio that is quite different from the broad market or a broad-based index fund, Johnson explains.

Over time that may result in better risk-adjusted returns, but for many active managers, it results in worse returns. Johnson says:

“[Direct indexing] makes a large number of investors effectively active managers,”

“And what we know about active management, about being different from the market, is that sometimes it’s going to look right and feel good, and sometimes it’s going to look wrong and feel bad.”

In Johnson's opinion, this is a risk, or opportunity cost, of constructing your portfolio using direct indexing versus using traditional mutual funds or ETFs.

“There could be circumstances where [investors] would probably be better served—they would have gotten greater returns with less risk—by simply owning broad-based index mutual funds or discretionary active funds.”

 

Karen Wallace is a senior editor with morningstar.com. Firstlinks is owned by Morningstar. This article is general information and does not consider the circumstances of any investor. Originally published by Morningstar and edited slightly to suit an Australian audience.

 

Access data and research on over 40,000 securities through Morningstar Investor, as well as a portfolio manager integrated with Australia’s leading portfolio tracking service, Sharesight. Sign up to a free trial below:


Try Morningstar Investor for free


 

4 Comments
Ramani
June 23, 2023

Direct indexing seems a counter-intuitive two way bet to lose money. If you would like to avoid some stocks in an otherwise acceptable index fund, this could be done with put options. If these are too many, you are really not looking for an index fund but an active portfolio chasing alpha or other industry, sector or regional preferences.

michael
June 23, 2023

This would be a ludicrously complicated & costly way to do the simplest thing: just buy the shares you want.
No ongoing charge whatsoever.

BuffettFan
June 23, 2023

In 1993, I invested in the dozen largest stocks in the ASX200, weighted by market capitalisation. The portfolio tracked the index pretty closely for years with relatively few adjusting transactions. If that’s direct indexing, then it beats most people most of the time…

 

Leave a Comment:

banner

Most viewed in recent weeks

Are LICs licked?

LICs are continuing to struggle with large discounts and frustrated investors are wondering whether it’s worth holding onto them. This explains why the next 6-12 months will be make or break for many LICs.

Retirement income expectations hit new highs

Younger Australians think they’ll need $100k a year in retirement - nearly double what current retirees spend. Expectations are rising fast, but are they realistic or just another case of lifestyle inflation?

Welcome to Firstlinks Edition 627 with weekend update

This week, I got the news that my mother has dementia. It came shortly after my father received the same diagnosis. This is a meditation on getting old and my regrets in not getting my parents’ affairs in order sooner.

  • 4 September 2025

5 charts every retiree must see…

Retirement can be daunting for Australians facing financial uncertainty. Understand your goals, longevity challenges, inflation impacts, market risks, and components of retirement income with these crucial charts.

Why super returns may be heading lower

Five mega trends point to risks of a more inflation prone and lower growth environment. This, along with rich market valuations, should constrain medium term superannuation returns to around 5% per annum.

The hidden property empire of Australia’s politicians

With rising home prices and falling affordability, political leaders preach reform. But asset disclosures show many are heavily invested in property - raising doubts about whose interests housing policy really protects.

Latest Updates

Investment strategies

Why I dislike dividend stocks

If you need income then buying dividend stocks makes perfect sense. But if you don’t then it makes little sense because it’s likely to limit building real wealth. Here’s what you should do instead.

Superannuation

Meg on SMSFs: Indexation of Division 296 tax isn't enough

Labor is reviewing the $3 million super tax's most contentious aspects: lack of indexation and the tax on unrealised gains. Those fighting for change shouldn’t just settle for indexation of the threshold.

Shares

Will ASX dividends rise over the next 12 months?

Market forecasts for ASX dividend yields are at a 30-year low amid fears about the economy and the capacity for banks and resource companies to pay higher dividends. This pessimism seems overdone.

Shares

Expensive market valuations may make sense

World share markets seem toppy at first glance, though digging deeper reveals important nuances. While the top 2% of stocks are pricey, they're also growing faster, and the remaining 98% are inexpensive versus history.

Fixed interest

The end of the strong US dollar cycle

The US dollar’s overvaluation, weaker fundamentals, and crowded positioning point to further downside. Diversifying into non-US equities and emerging market debt may offer opportunities for global investors.

Investment strategies

Today’s case for floating rate notes

Market volatility and uncertainty in 2025 prompt the need for a diversified portfolio. Floating Rate Notes offer stability, income, and protection against interest rate risks, making them a valuable investment option.

Strategy

Breaking down recent footy finals by the numbers

In a first, 2025 saw AFL and NRL minor premiers both go out in straight sets. AFL data suggests the pre-finals bye is weakening the stranglehold of top-4 sides more than ever before.

Sponsors

Alliances

© 2025 Morningstar, Inc. All rights reserved.

Disclaimer
The data, research and opinions provided here are for information purposes; are not an offer to buy or sell a security; and are not warranted to be correct, complete or accurate. Morningstar, its affiliates, and third-party content providers are not responsible for any investment decisions, damages or losses resulting from, or related to, the data and analyses or their use. To the extent any content is general advice, it has been prepared for clients of Morningstar Australasia Pty Ltd (ABN: 95 090 665 544, AFSL: 240892), without reference to your financial objectives, situation or needs. For more information refer to our Financial Services Guide. You should consider the advice in light of these matters and if applicable, the relevant Product Disclosure Statement before making any decision to invest. Past performance does not necessarily indicate a financial product’s future performance. To obtain advice tailored to your situation, contact a professional financial adviser. Articles are current as at date of publication.
This website contains information and opinions provided by third parties. Inclusion of this information does not necessarily represent Morningstar’s positions, strategies or opinions and should not be considered an endorsement by Morningstar.