Register For Our Mailing List

Register to receive our free weekly newsletter including editorials.

Home / 553

Why ESG can still play a crucial role in investor portfolios

ESG (environment, social and governance) has become a fixture of investing in financial markets over the last decade. It refers to a range of factors that can affect investment decisions beyond day-to-day financial impacts relevant to investors and companies. Examples include climate change and decarbonisation, workplace safety, board composition, as well as management remuneration and accountability.

As public awareness and interest in ESG issues have grown, it has created a wave of new investment options marketed as ESG focussed using various labels such as 'responsible', 'sustainable', 'socially aware' and 'ethical'. Despite being widely used, there are no standardised, generally accepted definitions of these terms and they can vary widely. Two products with the same label provided by different funds can have quite different portfolios drawn from very different investable universes. This requires a level of due diligence and research on the part of people considering investing in them.

ESG denotes quality

The use of terms like “ESG investing” and “ESG products” is somewhat grating for any sensible investor. It suggests a false choice between two different types of investing – one which incorporates consideration of ESG issues and another which doesn’t. In reality, investors seeking long term returns have always had a focus on investing in assets and businesses that have quality as a core tenet, demonstrated by their capacity to generate consistent, sustainable and growing cashflows and earnings in a way that balances the needs of various stakeholders. The increasing prominence of ESG into investment processes is simply the natural evolution to a more comprehensive framework for assessing quality within an investment context.

ESG labelled funds typically invest in a restricted universe relative to more mainstream funds, with exclusions or negative screens for producers of products like tobacco, fossil fuels and weapons as well as companies involved in alcohol, gambling, human rights violations or other controversial activities. In addition, these funds may be marketed as having various positive attributes in terms of sustainability objectives or other desirable features. These restrictions and attributes inevitably raise issues for investment firms or superannuation funds, their members and regulators, around the scope of the negative screens and measurement of positive attributes claimed.

Look under the hood of ESG products

It is incumbent on the investor or super fund member to check the product is aligned with their expectations; are they aware of the scope of the exclusions and the metrics used to assess positive attributes? For example, does the negative screen for tobacco apply only to producers of tobacco or does it extend to related products? Should it apply to companies deriving revenue from tobacco sales or packaging above a certain threshold? In the case of weapons, will they be comfortable investing in a company that has incidental exposure because it produces components that go into fighter aircraft? Likewise, what are the metrics used to determine the positive attributes claimed? Will the investor be satisfied with the positive attribute of the fund based on the percentage invested in ESG “leaders” as determined by a third party ESG ratings provider – noting that different providers will apply different methodologies?

For the manager, there may be higher cost in terms of compliance checking to ensure the exclusions are applied in line with the product mandate. Higher costs can mean that these products may have higher management fees impacting net returns but it’s not always so – it’s wise to always check the fees and costs attached to any product you choose.

Equally important is the effect of negative screens on investment performance. Any negative screen will by definition produce investment outcomes that deviate from that of the broader market and benchmark indices. For example, the exclusion of fossil fuel companies means that these products will have a structural underweight exposure to the energy sector, with a corresponding overweight exposure to other sectors, such as the technology sector. For most of the last decade, this has been a winning trade with the global oil price sitting above US$100/bbl in 2013 and then falling precipitously to under US$20/bbl during the Covid-19 pandemic in 2020. This was coupled with technology shares performing very strongly during this period. However, the recovery in the oil price over 2021 and 2022 to back over US$120/bbl and subsequent sell-off in technology names saw significant underperformance in these products relative to their mainstream counterparts.

Another consequence of restricting the investment universe is the potential inclusion of higher risk assets. Narrowing the universe can mean going down the quality spectrum or choosing assets that may be more volatile. It‘s important for those considering investing in these products to get comfort with the risk they are taking.

Regulators are also weighing in and we are seeing an increase in claims of “greenwashing.” While this word is relatively new, the concept it represents is the familiar one of misrepresentation or misleading and deceptive conduct. This is complicated by the lack of standardised definitions of terms like 'responsible', 'sustainable' or 'impact'. The Federal Government’s initiative to develop a framework for labelling and classification should help ensure greater alignment and greater clarity for investors.

In summary, the plethora of ESG labelled products provides people with an opportunity to invest their savings in a way that is aligned with their values. However, there can be substantial differences between different products even if they have the same label and as a result products vary widely and can be difficult to compare. As with any investment, it pays to do your research and understand the investment before making any choice.

 

Lou Capparelli is Head of ESG at UniSuper, a sponsor of Firstlinks. Please note that past performance isn’t an indicator of future performance. The information in this article is of a general nature and may include general advice. It doesn’t take into account your personal financial situation, needs or objectives. Before making any investment decision, you should consider your circumstances, the PDS and TMD relevant to you, and whether to consult a qualified financial adviser.

 

RELATED ARTICLES

Mike Murray on watching for the changing narrative

10 lessons from Larry Fink's 2022 Outlook

It's time to assess your super fund’s carbon footprint

banner

Most viewed in recent weeks

What to expect from the Australian property market in 2025

The housing market was subdued in 2024, and pessimism abounds as we start the new year. 2025 is likely to be a tale of two halves, with interest rate cuts fuelling a resurgence in buyer demand in the second half of the year.

The perfect portfolio for the next decade

This examines the performance of key asset classes and sub-sectors in 2024 and over longer timeframes, and the lessons that can be drawn for constructing an investment portfolio for the next decade.

Howard Marks warns of market froth

The renowned investor has penned his first investor letter for 2025 and it’s a ripper. He runs through what bubbles are, which ones he’s experienced, and whether today’s markets qualify as the third major bubble of this century.

2025: Another bullish year ahead for equities?

2024 was a banner year for equities, with a run-up in US tech stocks broadening into a global market rally, and the big question now is whether the good times can continue? History suggests optimism is warranted.

The 20 most popular articles of 2024

Check out the most-read Firstlinks articles from 2024. From '16 ASX stocks to buy and hold forever', to 'The best strategy to build income for life', and 'Where baby boomer wealth will end up', there's something for all.

The challenges with building a dividend portfolio

Getting regular, growing income from stocks is tougher with the dividend yield on the ASX nearing 25-year lows. Here are some conventional and not-so-conventional ideas for investors wanting to build a dividend portfolio.

Latest Updates

Retirement

Retirement is a risky business for most people

While encouraging people to draw down on their accumulated wealth in retirement might be good public policy, several million retirees disagree because they are purposefully conserving that capital. It’s time for a different approach.

Investment strategies

Why ASX miners will handily beat banks in the long-term

After a stellar run for banks, investors are wondering whether they can continue their outperformance or if a rotation into miners is imminent. There’s a good case that a switch is coming, and it may last decades, not just years.

Investment strategies

After DeepSeek, what's next for the big US tech companies?

DeepSeek has surprised investors, but it shouldn't: it's part of a normal capital cycle. Big tech companies have made a lot of money, which attracts capital and competition, and eventually hurts returns and incumbent share prices.

Economy

The case for Australian AI

If Australia is to control its own destiny in an AI-enabled future, it must build its own infrastructure, not rent it from overseas. Creating homemade AI is the first critical step in the long process of building Australia's AI economy.

How Nextflix is staying ahead of the competition

The TV streaming business has become increasingly competitive, yet Netflix has managed to grow market share and become the dominant player. Here's how it's done that, and the opportunities it has moving forwards.

Investment strategies

The million-dollar banana and the power of story

Markets are not driven by numbers alone. Examples from Tesla shares to Sydney houses show that investors must evaluate not just tangible assets or financials, but also the intangible story that magnifies their value.

Retirement

An alternative asset class for income-seeking retirees

A big market sell-off can force pensioners to 'sell cheap' in order to meet their miniumum withdrawal requirements. Investing in less volatile assets that also deliver regular income could provide an alternative.

Sponsors

Alliances

© 2025 Morningstar, Inc. All rights reserved.

Disclaimer
The data, research and opinions provided here are for information purposes; are not an offer to buy or sell a security; and are not warranted to be correct, complete or accurate. Morningstar, its affiliates, and third-party content providers are not responsible for any investment decisions, damages or losses resulting from, or related to, the data and analyses or their use. To the extent any content is general advice, it has been prepared for clients of Morningstar Australasia Pty Ltd (ABN: 95 090 665 544, AFSL: 240892), without reference to your financial objectives, situation or needs. For more information refer to our Financial Services Guide. You should consider the advice in light of these matters and if applicable, the relevant Product Disclosure Statement before making any decision to invest. Past performance does not necessarily indicate a financial product’s future performance. To obtain advice tailored to your situation, contact a professional financial adviser. Articles are current as at date of publication.
This website contains information and opinions provided by third parties. Inclusion of this information does not necessarily represent Morningstar’s positions, strategies or opinions and should not be considered an endorsement by Morningstar.