Register For Our Mailing List

Register to receive our free weekly newsletter including editorials.

Home / 146

Reporting season was not all doom and gloom

February’s ‘reporting season’ took place whilst global equity markets were in free fall. As at the end of February 2016, the Australian All Ordinaries Accumulation Index had posted a negative return year-to-date of -6.78%. We are not alone in our pain however, with similar sentiment across many other international (developed) equity markets. The two major US indices, the Dow Jones Industrial Average and S&P 500 kick-started the year with the worst opening week performance in history, and the story was much the same across most European exchanges.

Whilst volatility in equity markets was driven by continued oil price weakness and fears surrounding the extent of China’s ‘hard landing’, according to those responsible for setting Australia’s monetary policy, the picture doesn’t look that bad. Economic growth continues to track within an acceptable range and there are no unanticipated signs of structural decline in any areas of the economy. In this seemingly contradictory environment, it is worth delving into the challenges and tailwinds facing businesses as reported by them during February’s reporting season.

What do we like to see?

The stock market is likely to reward companies that could:

  • grow revenue in a sustainable manner and
  • increase earnings through a combination of revenue and margin growth, rather than only cost-cutting.

Indeed, in an environment where earnings remain elusive and growth even more scarce (as evidenced by the high multiples paid for stocks that provide even a hint of this, such as Blackmores, Bellamy’s, Burson, IPH Limited), many analysts feared the worst in the reporting window. What resulted, however, surprised many, with Goldman Sachs stating, ‘Relative to expectations, this earnings season is on track to be one of the stronger post GFC period.’

According to Goldman Sachs’ research, at the close of the second week of reporting season (22 February), of the 54% of all companies that reported (the remaining falling into the final week of the month), 46% of these beat expectations by greater than 2%. Whilst this may not seem such a stunning result, the same research claimed that only twice in the past 15 earnings seasons have more than 40% of firms beaten expectations.

Those that performed the best, in line with the broader economic picture, operated in the consumer discretionary sector and relied on growth in domestic demand to increase revenue and earnings. While the consensus trade in February was from growth/momentum stocks to those in the resources sector (which also didn’t disappoint but mainly as a result of cost-cutting initiatives being delivered on time), it was momentum stocks that also produced some of the strongest ‘consensus beating’ results as at the time the research was undertaken.

In terms of underperformers, importers were hit especially hard by falls in the Australian dollar, particularly those whose currency hedging positions rolled off. The key challenge for these businesses is how best to pass on price increases to highly sensitive consumers without damaging demand - a fine balance to find.

Where is growth in earnings per share coming from?

In terms of overarching trends, perhaps one of the most interesting has been Earnings Per Share (EPS) overtaking Dividend Per Share (DPS) in certain sectors such as Industrials and Banks. EPS, simply speaking, is the proportion of a company’s profits allocated to issued capital (common shares). Growth in EPS is positively viewed by investors as it shows how much money the company is making for its shareholders, not only due to changes in profit, but also after all the effects of issuance of new shares.

As the picture for earnings remains elusive, where is the growth in EPS coming from? Previously, we had seen the delivery of cost-cutting initiatives and low interest cover charges to boost profit margins. Looking at the EBITDA operating margins, we can see that profit margins have now stopped increasing suggesting that benefits from these inputs have diminished and any future growth in earnings will need to come solely through revenue growth, particularly for those companies in the Industrials sector. The chart below shows the operating margins of the ASX-100 Industrials since 2010.

Source: Bloomberg

Volatility is disguising economic health

Tying together company performance and key indicators of Australia’s economic health, we conclude that the picture is not as bleak as the recent volatility in equity markets suggests. Looking at the underlying reasons for the recent market fall (before the March 2016 rally):

  • Oil price weakness: Positive for net importers of this commodity as it represents, as per Howard Marks of Oaktree, a “multi-hundred-billion-dollar tax cut, adding to consumers’ disposable income. It can also increase an importer nation’s cost competiveness”, and
  • Growth headwinds in China: Whilst growth levels have fallen, they still remain attractive relative to other global economies. Further, areas within China are experiencing strong growth, such as consumer spending, particularly in retail sales and travel. Retail sales in China are up almost 11.5% versus this time last year and the latest statistics relating to inbound tourism from China to Australia show growth of almost 11% from this time last year. Further, in relation to China’s impact on US growth, according to US national income accounts, only 0.7% of US profits are generated in China. Goldman Sachs’ research estimates that a 1% drop in China’s GDP growth will have a 0.1% impact on US GDP from direct and indirect exposure. If you compare that to the GFC, the banking system in the US had a 39% exposure to US mortgages, hence why the shock was so great. Yes, there is always a risk of financial contagion from China to other countries, but we think this risk is being overplayed.

What is the key criteria for successful investing through this period of equity market volatility?

As a value-driven investor, we look for companies that have the ability to leverage the ‘quality’ aspects of their business, such as strong brands, people, balance sheets and the ability to move quickly and efficiently to implement changes to position them as leaders. Whilst profitability is, of course, important to assess, it presents the market with a value to ascribe to a company’s stock ‘at a given point in time’. As such, inefficiencies can be created and therefore opportunity can present for those with a longer-term horizon.

 

Sebastian Evans is Chief Investment Officer and Managing Director of NAOS Asset Management. This information is general only and does not take into consideration the investment objectives, financial situation or particular needs of any reader. Readers should consider consulting a financial adviser before making any investment decision.

 

  •   11 March 2016
  • 1
  •      
  •   

RELATED ARTICLES

Key themes from reporting season, and what's next

The accounting tricks that ASX companies play

Three key themes that will drive markets this year

banner

Most viewed in recent weeks

How cutting the CGT discount could help rebalance housing market

A more rational taxation system that supports home ownership but discourages asset speculation could provide greater financial support to first home buyers.

3 ways to fix Australia’s affordability crisis

Our cost-of-living pressures go beyond the RBA: surging house prices, excessive migration, and expanding government programs, including the NDIS, are fuelling inflation, demanding bold, structural solutions.

Is there a better way to reform the CGT discount?

The capital gains tax discount is under review, but debate should go beyond its size. Its original purpose, design flaws and distortions suggest Australia could adopt a better, more targeted approach.

Want your loved ones to inherit your super? You can’t afford to skip this one step

One in five Australians die before retirement and most have not set up their super properly so their loved ones can benefit from all their hard work and savings. 

Welcome to Firstlinks Edition 648 with weekend update

This is my last edition as Editor of Firstlinks. I’m moving onto a new role though the newsletter will remain in good hands until my permanent replacement is found.

  • 5 February 2026

Super is catching up, but ageing is a triple-threat

An ageing Australia is shifting the superannuation system’s focus from accumulation to the lifecycle of retirement. While these pressures have been anticipated for decades, they are now converging at scale and driving widespread industry change.

Latest Updates

Economy

Has Australia wasted the last 30 years?

The 20 years after Peter Costello left Treasury have been deemed wasted...by Peter Costello. The missed opportunities for Australia began long before.  

Retirement

Navigating the next stage of life in retirement

Retirement planning is more than just saving enough money. Long-term care needs, housing choices, and social networks are just as critical for a happy and enjoyable life.

Strategy

Showcasing your value in the age of AI shortcuts

Knowledge is becoming commoditized in the age of artificial intelligence but experience, taste, and judgement are still at a premium.

Planning

Financial advice as the pathway to economic security

Financial advice can lead to improved financial literacy, a healthier super balance and a higher standard of living in retirement. Is now the time to give yourself the gift of financial advice?

Economy

The overlooked driver of energy inflation

The impact of energy policy on inflation in Australia is often overlooked. Transitioning to renewable energy can lead to inflated costs that affect the entire economy and productivity growth.

Economy

A 2026 rotation story: Europe’s undervalued small caps

In 2026, Europe is poised for a 'Goldilocks' scenario with cooling inflation and lower rates, driven by fiscal stimulus. Small caps offer an attractive entry point before capital rotation.

Investment strategies

What we do when things go up (a lot)

Recent price spikes, particularly gold's surge, trigger behavioral responses like availability bias, storytelling, extrapolation, and FOMO, which create self-reinforcing feedback loops influencing investor sentiment and market trends.

Sponsors

Alliances

© 2026 Morningstar, Inc. All rights reserved.

Disclaimer
The data, research and opinions provided here are for information purposes; are not an offer to buy or sell a security; and are not warranted to be correct, complete or accurate. Morningstar, its affiliates, and third-party content providers are not responsible for any investment decisions, damages or losses resulting from, or related to, the data and analyses or their use. To the extent any content is general advice, it has been prepared for clients of Morningstar Australasia Pty Ltd (ABN: 95 090 665 544, AFSL: 240892), without reference to your financial objectives, situation or needs. For more information refer to our Financial Services Guide. You should consider the advice in light of these matters and if applicable, the relevant Product Disclosure Statement before making any decision to invest. Past performance does not necessarily indicate a financial product’s future performance. To obtain advice tailored to your situation, contact a professional financial adviser. Articles are current as at date of publication.
This website contains information and opinions provided by third parties. Inclusion of this information does not necessarily represent Morningstar’s positions, strategies or opinions and should not be considered an endorsement by Morningstar.