Register For Our Mailing List

Register to receive our free weekly newsletter including editorials.

Home / 548

5 exciting areas of investment opportunity

Markets are off to a good start to the year, and we still see opportunities in several exciting themes for this year and beyond:

1. Winners in alternative assets (‘alts’)

One of the less obvious ‘fly wheels’ Montaka identified several years ago was in the business models of the world’s leading alternative asset managers – particularly Blackstone and KKR. We observed that, in the asset management industry, growth disproportionately favours the largest, biggest, most trusted brand names, with the longest track records. This greater scale drives advantages in talent attraction / retention, access to deal flow, geographic and product diversification, and client attraction / retention – which further drives scale, and so the flywheel continues to gather steam.



Source: Morningstar.com

The alternative asset management space is undergoing a large structural transformation that we believe will result in super-normal asset growth over the coming decade – and will disproportionately favour the leading managers. The industry, at approximately US$10 trillion aggregate assets under management (AUM) today, has significant room to grow in the context of global stocks and bonds of more than US$200 trillion, and real estate an additional US$100 trillion. Growth will continue to be driven by (i) Insurance partnerships – which represent a US$30 trillion pool of assets; (ii) Retail / private wealth channels – which represent more than US$80 trillion in assets; and (iii) Asian allocations to alts – which are currently running at a penetration that is one-quarter that of North America.

While this structural transformation of the alts space remains in an early innings, it is coming – and we think it is underappreciated by the market. 

2. A consumer luxury winner

LVMH owns several of the world’s most prestigious and well-nurtured luxury brands, including Christian Dior and the 170-year-old Louis Vuitton. Its patient, methodical brand-nurturing over decades (not months or years) under founder, Bernard Arnault, enables the group to continue to grow strongly in a luxury market that is seeing demand for competing offerings soften.


Source: Morningstar.com

This long-term approach to value-building is less common than it should be, but refreshing, nonetheless. In recent days, Arnault reiterated that ‘growth at all costs’ is not the goal. And that he is very happy to deliberately slow his brands’ growth to preserve and enhance long-term desirability.

In a world in which the wealthy continue to grow wealthier, LVMH’s best customers have an extraordinary ability to pay almost any price for the world’s most luxurious goods. Price increases – even substantial ones – are not questioned, or even noticed, by these customers. And indeed, higher prices only serve to increase the cachet and exclusivity of these brands. As a result, long-term revenue growth will likely continue to be driven by price increases to an unusually large degree.

Such a strong contribution to growth from pricing has important profit margin implications for LVMH. It means that long-term profit margins will probably end up at levels far greater than those being expected by the market today. And this is one of the important reasons we believe this extraordinary business is undervalued today.

3. Winners in AI

It will come as little surprise to regular readers that our portfolio is meaningfully exposed to those select businesses we assess as high-probability long-term winners from the AI revolution – which remains in its infancy.

We see AI winners across three basic dimensions:

  1. Those that can ‘distribute’ the benefits of AI to customers. Winners along this dimension will likely be dominated by businesses with existing large, privileged datasets, and large embedded customer bases. These include the likes of Microsoft, ServiceNow, Salesforce, and Spotify.
  2. Those that can employ AI successfully in their own operations to increase productivity. Early winners along this dimension include Meta and Alphabet – though longer-term winners will span lots of non-tech industries as well.
  3. Those that sell the compute, and related services, required to run the AI-infused software applications. Along this dimension, the three hyperscalers – Amazon, Microsoft and Alphabet – are the clear winners in the western world. (Alibaba and Tencent continue to appear to be the highest probability winners in the second largest economy in the world, China).

After some strong stock price performances in 2023, the temptation is there for some investors to perhaps wonder if the ‘AI thesis’ has already largely played out. We strongly caution against such a view. Indeed, our research shows that, for most large enterprise clients, early experimentation is underway, however, large-scale rollouts of AI-infused applications have not yet even begun.

4. Mission-critical financial services platforms

There are several financial services platforms out there today that are so mission-critical, one does not need to lose sleep over whether or not the businesses will exist over the longer term. Identifying these businesses is relatively straightforward. It is far more challenging to identify a subset of these businesses that are mispriced by the market today and materially undervalued. We believe we have currently identified two.

S&P Global owns some of the world’s largest and most valuable financial datasets and has built several important businesses on top of these advantages. One of its most valuable is its Ratings business which provides credit ratings for the world’s fixed income securities. Of course, this business won big from the significant bond issuance that happened when interest rates were very low during the pandemic – and demand was pulled forward. But when rates started to rise, S&P Global experienced an ‘air pocket’ and demand temporarily evaporated.


Source: Morningstar.com

But while Ratings earnings are currently depressed, the market is not adequately reflecting the large earnings uptick that will materialize over the coming years. Substantially all of the bonds issued over the last three years need to be refinanced. The demand for S&P’s ratings is simply pent-up. It is coming. Indeed, between now and 2026, S&P Global expects that US$8 trillion in refinancings will need ratings.

Visa is the world’s largest global payments network and probably needs little introduction. What is underappreciated about Visa is the long-term compounding effect of its relatively newer, smaller, but higher-growth businesses in Visa Direct and B2B / Commercial payments – and the various services that will be attached to these over time.


Source: Morningstar.com

Today, most of the market is myopically focused on Visa’s large core consumer payments business, which is slowing now after a booming period fuelled by fiscal stimuli and high inflation. But the longer-term contribution from Visa’s newer businesses will likely be more than the market currently expects due to the compounding effect of their relatively higher growth rates and very large addressable markets.

5. Digital marketing gatekeepers

The world’s digital marketing gatekeepers – think Meta, Alphabet, Amazon and Tencent in China – continue to grow in importance for the revenue-generation of businesses, large and small, and from substantially all industries. As businesses become more sophisticated in harnessing their customer data, and the digital marketing platforms grow in sophistication with data-based targeting and measurement, buyers and sellers are increasingly connected for transactions that would otherwise have not been made. As a result, the willingness to pay for these services by advertisers continues to grow structurally.

This dynamic is best illustrated with a simple example from 2023. L’Oreal, the world’s largest cosmetics company, has consistently grown its revenues at around 15% per annum of late, in a global cosmetics market that typically grows only around 6 or 7% per annum. The reason for this extraordinary outperformance is increasingly larger allocations to sophisticated digital marketing spend.


Source: Morningstar.com

L’Oreal spends approximately €14 billion per annum on advertising and promotions (A&P) – of which, 75% is allocated to digital media. In 2024, it will grow this spend by another 16% over and above 2023 levels. “We are developing our own AI-powered A&P allocation tool,” L’Oreal’s CEO, Nicolas Hieronimus, said last year, “which gives spectacular results in terms of increasing ROI both short-term and long-term.”

Through this lens, the world’s digital marketing gatekeepers hold the key to unlocking new sales for businesses across a wide range of industries that otherwise would not be made. This makes them, in effect, quasi-shareholders in nearly every other business on planet earth. And we believe this continues to be underappreciated by the market.

 

Andrew Macken is the Chief Investment Officer at Montaka Global Investments, a sponsor of Firstlinks. This article is general information and is based on an understanding of current legislation.

For more articles and papers from Montaka, click here.

 

RELATED ARTICLES

Investing in the backbone of the digital age

Are expectations for the Magnificent Seven too high?

Is the market wrong on AI and China?

banner

Most viewed in recent weeks

Why the $5.4 trillion wealth transfer is a generational tragedy

The intergenerational wealth transfer, largely driven by a housing boom, exacerbates economic inequality, stifles productivity, and impedes social mobility. Solutions lie in addressing the housing problem, not taxing wealth.

The 2025 Australian Federal election – implications for investors

With an election due by 17 May, we are effectively in campaign mode with the Government announcing numerous spending promises since January and the Coalition often matching them. Here's what the election means for investors.

Finding the best income-yielding assets

With fixed term deposit rates declining and bank hybrids being phased out, what are the best options for investors seeking income? This goes through the choices, and the opportunities and risks involved.

What history reveals about market corrections and crashes

The S&P 500's recent correction raises concerns about a bear market. History shows corrections are driven by high rates, unemployment, or global shocks, and that there's reason for optimism for nervous investors today. 

Howard Marks: the investing game has changed

The famed investor says the rapid switch from globalisation to trade wars is the biggest upheaval in the investing environment since World War Two. And a new world requires a different investment approach.

Welcome to Firstlinks Edition 605 with weekend update

Trump's tariffs and China's retaliatory strike have sent the Nasdaq into a bear market with the S&P 500 not far behind. What are the implications for the economy and markets, and what should investors do now? 

  • 3 April 2025

Latest Updates

Investment strategies

4 ways to take advantage of the market turmoil

Every crisis throws up opportunities. Here are ideas to capitalise on this one, including ‘overbalancing’ your portfolio in stocks, buying heavily discounted LICs, and cherry picking bombed out sectors like oil and gas.

Shares

Why the ASX needs dual-class shares

The ASX is exploring the introduction of dual class share structures for listed companies. Opposition is building to the plan but the ASX should ignore the naysayers and bring Australia into line with its global peers.

The state of women's wealth in Australia

New research shows the average Australian woman has $428,000 in net wealth, 40% less than the average man. This takes a deep dive into what the gender wealth gap looks like across different life stages.

Investing

The two most dangerous words in investing

Market extremes are where the biggest investment risks and opportunities lie. While events like this are usually only obvious in hindsight, learning to watch out for these two words can alert you to them in real time.

Shares

Investing in the backbone of the digital age

Semiconductors are used to make microchips and are essential to a vast range of technology and devices. This looks at what’s driving demand for chips, how the industry is evolving, and favoured stocks to play the theme.

Gold

Why gold’s record highs in 2025 differ from prior peaks

Gold prices hit new recent highs, driven by a stronger euro, tariff concerns, and steady ETF buying – all while the precious metal’s fundamental backdrop remains solid amid a shifting global economic landscape.

Now might be the best time to switch out of bank hybrids

In this interview, Schroders' Helen Mason discusses investing in corporate and financial credit securities, market impacts of tariffs, opportunities for cash investments, and views on tier two and hybrid bonds.

Sponsors

Alliances

© 2025 Morningstar, Inc. All rights reserved.

Disclaimer
The data, research and opinions provided here are for information purposes; are not an offer to buy or sell a security; and are not warranted to be correct, complete or accurate. Morningstar, its affiliates, and third-party content providers are not responsible for any investment decisions, damages or losses resulting from, or related to, the data and analyses or their use. To the extent any content is general advice, it has been prepared for clients of Morningstar Australasia Pty Ltd (ABN: 95 090 665 544, AFSL: 240892), without reference to your financial objectives, situation or needs. For more information refer to our Financial Services Guide. You should consider the advice in light of these matters and if applicable, the relevant Product Disclosure Statement before making any decision to invest. Past performance does not necessarily indicate a financial product’s future performance. To obtain advice tailored to your situation, contact a professional financial adviser. Articles are current as at date of publication.
This website contains information and opinions provided by third parties. Inclusion of this information does not necessarily represent Morningstar’s positions, strategies or opinions and should not be considered an endorsement by Morningstar.