Register For Our Mailing List

Register to receive our free weekly newsletter including editorials.

Home / 530

Backing strong companies over weak ones

“The strong do what they can and the weak suffer what they must.”

When, in his account of the Siege of Melos, the ancient historian Thucydides put this hard-headed ultimatum into the mouths of the Athenian negotiators, he inaugurated the realist school of history. Human affairs were not decided by the whims of the gods, but by naked interest and the often-brutal assertion of the balance of power.

Today, when we look across many asset classes and think about how to invest, we think a realist would recognise that relative strength and 'quality' characteristics will be key factors.

There is a top-down deus ex machina at work in the economy, in the form of inflation and the wave of central bank rate hikes implemented to contain it. The European Central Bank hiked again at its last meeting, the recent pause by the U.S. Federal Reserve was framed in notably 'hawkish' language, and markets pushed their expectations for the first rate cuts of the next cycle deeper into 2024. Furthermore, this policy tightening can also be thought of as a tourniquet. Each hike represents a further twist, but the previous twists also have a cumulative constrictive effect on blood flow.

However, while the painful adjustment to this shock is just beginning, it will likely be more painful for some than others. At this stage in a cycle, more than any other, the strong are defined by their flexibility to do what they can, despite the macroeconomic headwinds, while the weak, defined by their lack of options, suffer what they must.

It is important to ensure exposure to stronger over weaker companies. It is also the time to be opportunistic because a price can be gained for helping some of the weak to survive.

Who are the strong?

First, the strong are those with relatively low and stable costs. That means asset-light businesses that do not need a lot of manufactured or raw-commodity inputs. It means people-light businesses with modest operational leverage, where wage bills are not spiraling upward. It means cash-generating businesses that can invest in growth with little or no financial leverage, and therefore low and stable interest costs. Some companies with large cash balances have even seen their net interest expense decline as rates have gone up.

Second, those with competitive 'moats': providers of essential products or services with dominance in their markets. These businesses can absorb the inevitable rise in their costs by passing them onto customers, thereby maintaining or even continuing to grow their margins.

These characteristics are often said to define 'quality' companies, and at the moment, they also come with some sectoral and even regional implications.

As the U.S. auto-sector strike is likely to demonstrate, in some competitive industries it may be difficult to pass rising costs onto customers without losing critical market share. Manufacturers in general are struggling more than the services sectors, which is also one reason the US is coping better than Europe and China. And, eventually, countries with high levels of debt and rising interest costs, among both developed and emerging market sovereigns, are likely to find the 'kindness of strangers' running low.

Operational flexibility

That said, strength and quality are not found exclusively in, say, large caps rather than small caps, investment-grade rather than high-yield borrowers, or public rather than private companies.

For example, our Fixed Income team’s bottom-up analyses anticipate rising defaults and credit stresses among high-yield issuers. Due to the idiosyncratic nature of these stresses, however, they do not anticipate the kind of broad widening of spreads that was seen in 200708, 201516 or 2020. Similarly, our Direct Lending team is happy to help a very select group of private companies refinance with senior debt at double-digit rates because it is confident those firms can grow their margins to more than cover those rates.

Tony Tutrone, our Global Head of Alternatives, has explained how buyout deals based on financial engineering won’t thrive in conditions where borrowing costs are much higher. Rather, a focus on stronger companies and management that can achieve results through operating excellence is more likely to be rewarded.

Today, it’s all about the quality of the business, the quality of management and the operational flexibility to 'do what they can'.

Disruption, reconstruction and reorganisation

And the weak?

What they must suffer will depend on their circumstances. For some, it will merely be tighter margins. Others will incur losses. Some will lose market share, some will be forced to restructure, many may not survive.

Still others will become takeover targets for the stronger companies in their sectors: Event-driven investment strategies could be a way to get opportunistic exposure to this period of disruption, reconstruction and reorganisation.

There may also be some businesses, especially in the private markets, that are fundamentally strong but whose balance sheets have become an Achilles’ heel of weakness in the current environment. These companies should be investing in their growth or be out there making acquisitions, but they cannot afford to borrow more to do so. Here, providers of specialist capital solutions can provide solutions such as preferred or structured equity to these businesses, which effectively means equity-like contractual returns despite having, on average, a 50% value cushion of common equity below them in the capital structure. These can often be attractive equity investment opportunities.

The weak falter

Investing is not as brutal as ancient history. It is not always wise to be long the strong. When rates are low and stable, and cycles are smooth, the market is apt to reward companies that move a bit too fast and take a bit too much risk.

That’s not where we are today. Now is the time to be very selective, focusing on quality businesses that can sustain their margins. But it is also the time to provide capital and liquidity opportunistically when you see the weak falter - as we believe they surely will.

 

Niall O’Sullivan is Chief Investment Officer, Multi Asset Strategies – EMEA at Neuberger Berman, a sponsor of Firstlinks. This information discusses general market activity, industry, or sector trends, or other broad-based economic, market or political conditions and should not be construed as research or investment advice. It is not intended to be an offer or the solicitation of an offer.

For more articles and papers from Neuberger Berman, click here.

 

RELATED ARTICLES

Three factors shape whether we are at the bottom yet

banner

Most viewed in recent weeks

Retirement is a risky business for most people

While encouraging people to draw down on their accumulated wealth in retirement might be good public policy, several million retirees disagree because they are purposefully conserving that capital. It’s time for a different approach.

The perfect portfolio for the next decade

This examines the performance of key asset classes and sub-sectors in 2024 and over longer timeframes, and the lessons that can be drawn for constructing an investment portfolio for the next decade.

UniSuper’s boss flags a potential correction ahead

The CIO of Australia’s fourth largest super fund by assets, John Pearce, suggests the odds favour a flat year for markets, with the possibility of a correction of 10% or more. However, he’ll use any dip as a buying opportunity.

The challenges with building a dividend portfolio

Getting regular, growing income from stocks is tougher with the dividend yield on the ASX nearing 25-year lows. Here are some conventional and not-so-conventional ideas for investors wanting to build a dividend portfolio.

How much do you need to retire?

Australians are used to hearing dire warnings that they don't have enough saved for a comfortable retirement. Yet most people need to save a lot less than you might think — as long as they meet an important condition.

Welcome to Firstlinks Edition 594 with weekend update

It’s well documented that many retirees draw down the minimum amount required and die with much of their super balances untouched. This explores the reasons why and some potential solutions to address the issue.

  • 16 January 2025

Latest Updates

Investment strategies

UniSuper’s boss flags a potential correction ahead

The CIO of Australia’s fourth largest super fund by assets, John Pearce, suggests the odds favour a flat year for markets, with the possibility of a correction of 10% or more. However, he’ll use any dip as a buying opportunity.

9 ways to fix Australia's housing crisis

Decades of policy failure have induced a fall in housing affordability. Unless painful changes are made, an underclass will emerge in a society that is supposed to boast the one of the world's highest standards of living.

Shares

Australia: why the chase for even higher dividend yields?

Australia boasts one of the world's highest dividend yielding sharemarkets, providing substantial benefits to investors and retirees. Despite this, individuals often stretch for even more yield, to their detriment.

Shares

MIGA – Make Income Great Again

The Australian sharemarket seems to be rewarding a number of unprofitable companies on the promise of future riches. Yet profits and cashflows still matter, as a recent case study of Domino's Pizza shows.

Shares

Mapping future US market returns

Exceptional returns from the US sharemarket over the past decade have driven by sales growth, margin expansion, rising valuations, and dividends. Predicting future returns requires careful consideration of these factors.

Shares

Read this before you go all in on US equities

US equities rule global markets, but history is littered with examples of markets that seemed invincible — until they weren’t. Diversification will be key for investor portfolios going forwards.

Property

What impact would scrapping stamp duty have on housing?

Increasing house prices pose challenges for housing affordability. This investigates the impact of stamp duty on the property market, and how removing the tax could help address several key issues.

Sponsors

Alliances

© 2025 Morningstar, Inc. All rights reserved.

Disclaimer
The data, research and opinions provided here are for information purposes; are not an offer to buy or sell a security; and are not warranted to be correct, complete or accurate. Morningstar, its affiliates, and third-party content providers are not responsible for any investment decisions, damages or losses resulting from, or related to, the data and analyses or their use. To the extent any content is general advice, it has been prepared for clients of Morningstar Australasia Pty Ltd (ABN: 95 090 665 544, AFSL: 240892), without reference to your financial objectives, situation or needs. For more information refer to our Financial Services Guide. You should consider the advice in light of these matters and if applicable, the relevant Product Disclosure Statement before making any decision to invest. Past performance does not necessarily indicate a financial product’s future performance. To obtain advice tailored to your situation, contact a professional financial adviser. Articles are current as at date of publication.
This website contains information and opinions provided by third parties. Inclusion of this information does not necessarily represent Morningstar’s positions, strategies or opinions and should not be considered an endorsement by Morningstar.