Register For Our Mailing List

Register to receive our free weekly newsletter including editorials.

Home / 367

Five principles from the lost decade of value investing

The decade to 30 June 2020 may be remembered as the ‘lost decade’ for investors who favour a value style of Australian equity investing. Value investing targets companies priced below what their net assets (book values) or other financial fundamentals suggest the companies are worth.

The investment thesis is that markets are efficient and will eventually push the stock price up to fair value (‘mean reversion’) prompting investors to buy the stock while cheap and sell once fair value is restored. Benjamin Graham established the first principles of value investing in 1928 and – of particular interest to large, fee-constrained institutional investors – academics Fama and French famously identified in 1992 that the value (‘high minus low’) style factor could be captured in an equity portfolio in a low-cost, rules-based way using quantitative techniques.

Value investing has become a painful experience

Targeting risk premia (outperformance) from style factor risks in this way has come to be known as ‘factor investing’. Since the release of the Fama-French factor investing framework, the three stand-out factor performers in the Australian equity market have been momentum, low volatility (low beta or ‘safety’) and value.

Leading into the last decade, value, with its intuitive thesis and empirical support, seemed to follow the script in Australia. Before fees and taxes, a hypothetical value portfolio of Australian equities (nominal returns) would have grown by 31.9% over the decade to 30 June 2010, easily outstripping a momentum portfolio (17.9% compound growth) or a diversified portfolio spread equally between these two style factors (25.2% compound growth).

But the past decade to 30 June 2020 has proven extremely painful for value investors, and not just in Australia. The performance rankings of these three strategies, in fact, reversed: it has been momentum’s decade (72.1% compound growth), with the diversified style portfolio growing 46.3% and value bringing up the (distant) rear at 23.9% compound growth. This ranking has not changed through the coronavirus crisis period (measured from March-June 2020).

Value is known to be a long-cycle play, but a decade (and counting) of waiting for value’s expected mean reversion to eventuate has tested the faith of even long-horizon investors. There is even speculation that Warren Buffett, an exponent of value investing, has abandoned the approach.

What should we make of all this, especially during the financial market stress brought on by the coronavirus? Historically, value stocks have not benefited from ‘flight to safety’ market environments, but they tend to rebound strongly from recessions. So, value’s long-awaited recovery can’t be ruled out and plenty of institutional money is flowing into value again … but plenty, of course, is not.

A reminder of five basic principles

There are, at least, some principles we can remind ourselves of as we reflect on the experience of value investing over the past two decades.

First, value investing can require a long time horizon for its thesis to play out. For large institutional super funds, many stakeholders (trustees, investment committees, product teams) need to commit to this journey and not panic or abandon value’s investment thesis during protracted periods of under-performance. A fund can pursue other well-supported equity factor risk premia with shorter payoff cycles (like momentum) if it doesn’t have the fortitude to persevere with value investing.

Second, a good factor investing strategy should not rely on getting the timing right. Like timing markets in general, factor timing is tricky at best. Over the two decades of our analysis, a value strategy that made a contrarian switch into momentum just before the ‘lost decade’ of value commenced would have experienced compound growth over the two-decade period of 127%. Sounds good, but a momentum strategy that switched to value at that time (lured by value’s stellar record during the 2000s) would have forgone 2/3 of this portfolio value at period end (46% compound growth), making factor timing a high-stakes game.

Third, as our hypothetical 50-50 portfolio’s performance shows, tried-and-true principles of diversification provide a safe course between these portfolio outcome extremes. If the investor’s conviction is in the idea of factor investing in general, then a well-constructed multi-factor ‘core’ portfolio which does not rely on timing may be the portfolio-of-least-regret.

Fourth, whether we have really just experienced the ‘lost decade’ of value depends on the investor’s objectives and the role the value portfolio is designed to play. For example, comparing our hypothetical portfolios over the decade, momentum delivered higher volatility; and, intuitively, value as a style is thought to lower drawdown risk (loss of capital) because stocks are already cheap to begin with. Those who use risk-adjusted return metrics, or custom risk definitions, may have a different view of value entirely.

Fifth, and finally, we counsel investors to evaluate their factor investing options with an after-tax investing lens. In 2017 research for funds, we estimated the long-term annual capital gains tax drag on a value factor portfolio to be 84 basis points (0.84%), versus 69 basis points (0.69%) for a momentum factor portfolio. The value of franking credits widens this gap.

The longer it takes for an investment thesis like value investing to play out, the more it makes sense for an investor to ‘control what can be controlled’ (implementation frictions like taxes and transaction costs) in the meantime. This allows the investor to take the small, steady wins until the big investment bets pay off.

 

Raewyn Williams is Managing Director of Research at Parametric Australia, a US-based investment adviser. This material is for general information only and does not consider the circumstances of any investor. Additional information is available at parametricportfolio.com.au.

 

RELATED ARTICLES

Is currency exposure an unwanted risk or source of returns?

Survive the next crash by learning from the Stoics

The biggest loss this year in my SMSF portfolio

banner

Most viewed in recent weeks

16 ASX stocks to buy and hold forever, updated

This time last year, I highlighted 16 ASX stocks that investors could own indefinitely. One year on, I look at whether there should be any changes to the list of stocks as well as which companies are worth buying now. 

2025-26 super thresholds – key changes and implications

The ABS recently released figures which are used to determine key superannuation rates and thresholds that will apply from 1 July 2025. This outlines the rates and thresholds that are changing and those that aren’t.  

Is Gen X ready for retirement?

With the arrival of the new year, the first members of ‘Generation X’ turned 60, marking the start of the MTV generation’s collective journey towards retirement. Are Gen Xers and our retirement system ready for the transition?

Why the $5.4 trillion wealth transfer is a generational tragedy

The intergenerational wealth transfer, largely driven by a housing boom, exacerbates economic inequality, stifles productivity, and impedes social mobility. Solutions lie in addressing the housing problem, not taxing wealth.

What Warren Buffett isn’t saying speaks volumes

Warren Buffett's annual shareholder letter has been fixture for avid investors for decades. In his latest letter, Buffett is reticent on many key topics, but his actions rather than words are sending clear signals to investors.

The 2025 Australian Federal election – implications for investors

With an election due by 17 May, we are effectively in campaign mode with the Government announcing numerous spending promises since January and the Coalition often matching them. Here's what the election means for investors.

Latest Updates

World's largest asset manager wants to revolutionise your portfolio

Larry Fink is one of the smartest people in the finance industry. In his latest shareholder letter, the Blackrock CEO outlines his quest to become the biggest player in private assets and upend investor portfolios.

Economy

Australia's economic report card heading into the polls

Our economy grew by a nominal rate of 7% per annum from 2017 to 2024, but it benefited from the largesse of fiscal and monetary policies, both of which are now fading. We need a new, credible economic growth agenda.

Preference votes matter

If the recent polls are anything to go by, we are headed for a hung parliament at the upcoming federal election. So more than ever, Australians need to give serious consideration to their preference votes.

SMSF strategies

Meg on SMSFs: Tips for the last member standing

It’s common for people as they age to seek more help in running their SMSF if their capacity declines. An alternate director may be a great solution for someone just planning for short-term help in the meantime.

Wilson Asset Management on markets and its new income fund

In this interview, Matthew Haupt from Wilson Asset Management discusses his outloook for the ASX, sectors such as REITs that he likes, and his firm's launch of a new income-oriented listed investment company.  

Planning

‘Life expectancy’ – and why I don’t like the expression

Life expectancy isn't just a number - it's a concept that changes with survival rates over time. This article breaks down how age, survival, and societal factors shape our understanding of life expectancy, especially post-Covid. 

The shine is back on gold, and gold miners

Gold mining stocks outperformed in 2024 and are expected to do well in 2025. At this point in the rally, it's worth considering what has driven gold prices higher and why miners could still have some catching up to do.

Sponsors

Alliances

© 2025 Morningstar, Inc. All rights reserved.

Disclaimer
The data, research and opinions provided here are for information purposes; are not an offer to buy or sell a security; and are not warranted to be correct, complete or accurate. Morningstar, its affiliates, and third-party content providers are not responsible for any investment decisions, damages or losses resulting from, or related to, the data and analyses or their use. To the extent any content is general advice, it has been prepared for clients of Morningstar Australasia Pty Ltd (ABN: 95 090 665 544, AFSL: 240892), without reference to your financial objectives, situation or needs. For more information refer to our Financial Services Guide. You should consider the advice in light of these matters and if applicable, the relevant Product Disclosure Statement before making any decision to invest. Past performance does not necessarily indicate a financial product’s future performance. To obtain advice tailored to your situation, contact a professional financial adviser. Articles are current as at date of publication.
This website contains information and opinions provided by third parties. Inclusion of this information does not necessarily represent Morningstar’s positions, strategies or opinions and should not be considered an endorsement by Morningstar.