Register For Our Mailing List

Register to receive our free weekly newsletter including editorials.

Home / 365

Which companies will do well in the turmoil of 2020?

The upcoming August 2020 reporting season will be one of the more difficult for listed companies with lock-downs and travel bans seeing sharp and unexpected falls in revenue. Uncertainty as to when economies globally will open up and the impact of high unemployment make it difficult for companies to forecast future profits.

This season will be the toughest since 2008, though probably not as bad as 1992, which was the last time the Australian unemployment rate was above 10%. In 1992 Westpac came close to going under and ANZ Bank recorded a $1 billion loss in the aftermath of the early 1990s property crash and bad loans to 1980s entrepreneurs.

However, reporting season won’t be uniformly grim for Australian companies. In this piece we are going to look at the few potential bright spots in upcoming profit reporting season.

Hardware therapy

The quarantining associated with Covid-19 has seen a significant increase in consumers staying home with time to fix household jobs that could more easily be put off on weekends when family commitments, outings and sports beckon. The Covid-19 crisis has been a boon for industries such as pest exterminators, with house-bound workers more aware of spider, cockroach and ant issues that become more urgent when reported in real-time by one’s spouse.

Similarly, hardware stores have seen solid sales as individuals with time on their hands tackled postponed DIY projects. In early June, Wesfarmers (ASX:WES) reported that sales were up +19% in 2020, a significant gain for a company that dominates Australian hardware with a market share of over 50%. Wesfarmers also benefited from working from home during Covid-19 with their Officeworks division seeing sales up +28% in 2020 as printers, stationery and computers flew out the door.

Staying home with electronics

Electrical retailers JB Hi-Fi (ASX:JBH) and Harvey Norman (ASX:HVN) were deemed ‘essential services’ during the Covid-19 lockdown. Foot traffic in their stores was as busy as supermarkets, despite operating in shopping centres with most other retailers closed.

I visited JB Hi-Fi several times to buy electronic devices, computer games, and products to boost my home wi-fi that was struggling to accommodate two working adults and three home-learning children. In 2020 JB Hi-Fi reported sales growth of 20%, a solid outcome given 10 of the company’s 303 stores had been closed. Also, the company reported that its white-goods focused chain the Good Guys saw sales up +24%, indicating that consumers were diverting funds typically spent on travel to improving their home environment.

Avoiding public transport

While toll road owner Transurban (ASX:TCL) has not benefited from Covid-19, unlike other ‘travel stocks’ it has recovered far quicker than expected from the shut down in the economy. In March the media painted a doomsday scenario for Transurban, with roads empty for months due to social distancing – similar to what Sydney Airport Holdings (ASX:SYD) is now experiencing with passenger volumes still at 3% of the monthly average seen in 2019.

Traffic did fall in late March and early April but has recovered sharply to around 80% of pre-Covid-19 volumes, with many commuters choosing to drive to work rather than use public transport. Heavy vehicle traffic that attracts 3 times the tolls compared to cars barely fell during Covid-19, as construction continued and online shopping supported traffic numbers. Indeed in Sydney, the average daily volume of trucks on Transurban’s Sydney toll roads is now above where they were in February 2020.

Food glorious food

Grocers Woolworths (ASX:WOW), Metcash (ASX:MTS) and Coles (ASX:COL) have seen record sales growth in 2020 as quarantining, restaurant closures, and hoarding of staples saw shoppers flock to their supermarkets. Similarly, without pubs and restaurants open for business bottle shops were deemed an ‘essential service’, with Woolworths’ BWS and Coles’ Liquorland being the sole port of call for the nation’s drinkers. In March, Coles placed a daily purchase limit of either a case of beer or three bottles of wine.

In 2020 Woolworths reported supermarket sales growth of 10% and liquor sales up +15%. This is impressive growth for a company that, due to the size of its market share, generally is only able to grow sales at around Australian GDP growth. However for Woolworths, 2020 earnings are projected to match last years. Higher sales will likely be offset by increased costs to serve customers, as well as the impact of the company’s 294 hotels being closed.

As restrictions ease and restaurants re-open, this sales growth is likely to moderate. It is worth noting that historically, higher levels of unemployment have had a positive impact for grocery sales, as more price-conscious consumers cook at home rather than visiting restaurants and cafes.

Blood from a stone

Biotherapy company CSL (ASX:CSL) which is the second-largest company on the ASX, sells life-saving medical products and vaccines that are generally unaffected by economic cycles. However, unlike other pharmaceutical companies such as Merck or Pfizer, CSL’s products are derived from blood plasma sourced from donors. This is different from giving blood as a large amount of blood is removed from the donor, the blood plasma separated in a centrifuge, and then the protein-depleted blood is returned to the donor.

Around 70% of the global blood plasma is sourced from donors in the USA which, unlike Australia, allows companies to pay donors around $50 a visit to collect blood plasma. Due to social distancing and the wider impacts of the pandemic in the US, we would expect CSL’s collections to be down in 2020, thus impacting earnings in 2021. However rising US unemployment is likely to result in increasing collections over the next few years. During the GFC, CSL saw both higher volumes of plasma being collected through their network of 200+ centres and reduced the payment for donations.

Services going unused

As a result of lockdowns across Australia, there has been a significant decline in hospital admissions, as elective surgery is deferred and the number of accidents has decreased. In May, private hospital surgical admissions fell by 21% (vs long term average of +2.4%) reflecting the impact of the COVID-19 slowdown. With hospital admissions down meaningfully in 2020 and private health insurance premiums paid upfront, private health insurers NIB (ASX:NHF) and Medibank Private (ASX:MPL) should show solid profit growth for 2020 in August. However, this earnings tailwind should begin to reverse as delayed elective surgery is rescheduled for 2021.

Similarly, motor vehicle insurers Suncorp (ASX:SUN) and IAG (ASX:IAG) will see higher earnings in 2020 from a fall in motor vehicle accidents. In May Suncorp reported a 25% decline in motor vehicle claims from March to June, mirroring the 15% reduction (or 77 fewer deaths) in the national road toll in 2020 compared with first five months of 2019. Additionally, we would be very surprised if insurance claims related to crime were not meaningfully down on 2019, an empty house is far more attractive to burglars than one filled with quarantined householders!

Conclusion on winners and losers

While the shutting down of Australia’s borders to international travellers and quarantine measures will be damaging to certain sectors of the economy, it is not uniformly negative for all companies. Australians actually spend more on international travel than international travellers spend here. According to Austrade, in 2019 Australians took 9.9 million international trips spending A$63 billion, whereas foreign tourists spent only $47 billion in Australia. With international travel bans likely to be extended into 2021, a portion of the expenditure previously benefiting hotels and merchants in Bali, Whistler and Tuscany are likely to be spent on home improvement and entertainment as well as domestic travel.

 

Hugh Dive is Chief Investment Officer of Atlas Funds Management. This article is for general information only and does not consider the circumstances of any investor.

 

RELATED ARTICLES

Why August company reporting season was poor

How we have invested during COVID-19

It’s the large stocks driving fund misery

banner

Most viewed in recent weeks

Australian stocks will crush housing over the next decade, one year on

Last year, I wrote an article suggesting returns from ASX stocks would trample those from housing over the next decade. One year later, this is an update on how that forecast is going and what's changed since.

What to expect from the Australian property market in 2025

The housing market was subdued in 2024, and pessimism abounds as we start the new year. 2025 is likely to be a tale of two halves, with interest rate cuts fuelling a resurgence in buyer demand in the second half of the year.

Howard Marks warns of market froth

The renowned investor has penned his first investor letter for 2025 and it’s a ripper. He runs through what bubbles are, which ones he’s experienced, and whether today’s markets qualify as the third major bubble of this century.

The perfect portfolio for the next decade

This examines the performance of key asset classes and sub-sectors in 2024 and over longer timeframes, and the lessons that can be drawn for constructing an investment portfolio for the next decade.

9 lessons from 2024

Key lessons include expensive stocks can always get more expensive, Bitcoin is our tulip mania, follow the smart money, the young are coming with pitchforks on housing, and the importance of staying invested.

The 20 most popular articles of 2024

Check out the most-read Firstlinks articles from 2024. From '16 ASX stocks to buy and hold forever', to 'The best strategy to build income for life', and 'Where baby boomer wealth will end up', there's something for all.

Latest Updates

Investment strategies

The perfect portfolio for the next decade

This examines the performance of key asset classes and sub-sectors in 2024 and over longer timeframes, and the lessons that can be drawn for constructing an investment portfolio for the next decade.

Shares

The case for and against US stock market exceptionalism

The outlook for equities in 2025 has been dominated by one question: will the US market's supremacy continue? Whichever side of the debate you sit on, you should challenge yourself by considering the alternative.

Taxation

Negative gearing: is it a tax concession?

Negative gearing allows investors to deduct rental property expenses, including interest, from taxable income, but its tax concession status is debatable. The real issue lies in the favorable tax treatment of capital gains. 

Investing

How can you not be bullish the US?

Trump's election has turbocharged US equities, but can that outperformance continue? Expensive valuations, rising bond yields, and a potential narrowing of EPS growth versus the rest of the world, are risks.

Planning

Navigating broken relationships and untangling assets

Untangling assets after a broken relationship can be daunting. But approaching the situation fully informed, in good health and with open communication can make the process more manageable and less costly.

Beware the bond vigilantes in Australia

Unlike their peers in the US and UK, policy makers in Australia haven't faced a bond market rebellion in recent times. This could change if current levels of issuance at the state and territory level continue.

Retirement

What you need to know about retirement village contracts

Retirement village contracts often require significant upfront payments, with residents losing control over their money. While they may offer a '100% share in capital gain', it's important to look at the numbers before committing.

Sponsors

Alliances

© 2025 Morningstar, Inc. All rights reserved.

Disclaimer
The data, research and opinions provided here are for information purposes; are not an offer to buy or sell a security; and are not warranted to be correct, complete or accurate. Morningstar, its affiliates, and third-party content providers are not responsible for any investment decisions, damages or losses resulting from, or related to, the data and analyses or their use. To the extent any content is general advice, it has been prepared for clients of Morningstar Australasia Pty Ltd (ABN: 95 090 665 544, AFSL: 240892), without reference to your financial objectives, situation or needs. For more information refer to our Financial Services Guide. You should consider the advice in light of these matters and if applicable, the relevant Product Disclosure Statement before making any decision to invest. Past performance does not necessarily indicate a financial product’s future performance. To obtain advice tailored to your situation, contact a professional financial adviser. Articles are current as at date of publication.
This website contains information and opinions provided by third parties. Inclusion of this information does not necessarily represent Morningstar’s positions, strategies or opinions and should not be considered an endorsement by Morningstar.