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World Gold Council

World Gold Council strives to improve investor understanding of gold’s vital role as an asset class within an investment portfolio.

Using our broad knowledge and experience, we provide comprehensive insight on the value that gold can deliver to investors and the world at large. Our team of analysts deliver up to date, bespoke and complimentary research to help professional and individual investors, make an informed decision on how gold can complement other asset classes within a broad based portfolio. We provide data and insights that underpins gold’s importance and relevance as a responsible long-term investment that aims to help protect investors in both stable and uncertain times.

For more information, visit www.goldhub.com.

 

Latest sponsor articles

What's next for gold?

Despite a recent pullback, gold has been one of the best performing assets this year. What are the key factors behind the rise and what's needed for the bull market in the yellow metal to continue?

Gold's important role as geopolitical tensions rise

Equity markets have traditionally struggled at times of sustained geopoltical tension. Gold, on the other hand, has thrived and can provide investors with protection against "unknown unknowns".

Gold’s role in portfolios amidst rising interest rate volatility

Volatility in interest rate expectations and elevated yields may amplify traditional portfolio risks. Gold has a low correlation to equities and bonds and can help improve the performance of portfolios.

How gold can help diversify your portfolio

As inflation is likely to remain stubbornly elevated, the correlation between bonds and equities could remain high, reducing diversification within portfolios. A gold allocation may help to better protect your investments.

What's driven the big rally in gold?

  Gold reached multiple highs in March, closing the month above US$2,200/oz. Looking forward, central bank demand remains robust but gold remains sensitive towards bond yield volatility in the short term.

Why your portfolio should consider 5% gold

As bonds swoon and equities plateau, gold has reached Australian dollar all-time highs, thanks in part to rising geopolitical tensions. Is it too late to buy, or even increase, a gold allocation in a portfolio?

Investors need to look beyond bonds for safety

Australian investors have been allocating more to fixed income assets this year. Persistent inflation is a key risk for bonds, and that's where gold can play a diversifying role within an investment portfolio.

Inflation: A rare SMSF consideration

SMSF investors continue to face inflationary pressure not seen in decades, and it could influence investment performance if the potential effects are not considered. Here's how to inflation-proof your portfolio.

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Gold Demand Trends, Q3 2024

Total gold demand gained 5% y/y to 1,313t. This strength was reflected in the gold price, which reached a series of new record highs during the quarter. The value of demand jumped 35% y/y to exceed US$100bn for the first time ever.

Gold Demand Trends Q2 2024

Global gold demand was up 4% y/y by the end of June, led by healthy OTC demand, record central bank purchases and improved ETF flows. In Australia, record gold prices, a strong AUD and economic pressures led to a 25% fall in gold consumption in Q2, though ETF investment remained stable.

The Super Retirement Approach

Most people recognise the importance of having superannuation, which makes them feel more secure about their future, but acknowledge that it should not be the only source of funding for a comfortable retirement.

Gold Demand Trends Q1 2024

Global gold demand was up 3% y/y, led by long and speculative investment from the OTC market, persistent central bank buying, and higher demand from Asian buyers. Australia was an outlier in the Asia region, recording its lowest quarter on record for gold consumption, though ETF holdings remained relatively stable.

Why gold in 2024? Safeguarding investment portfolios

With the soft-landing narrative on the ascendancy, optimism is high within capital markets today. But challenges are on the horizon. As such, we believe that investors should look closely at the portfolio benefits gold can bring.

Gold Demand Trends Full Year 2023

Another year of blistering central bank buying, together with resilient jewellery consumption, offset substantial annual ETF outflows. Sizable OTC investment was evident in gold’s price strength last year.

Gold Demand Trends Q2 2023

Latest Gold Demand Trends report shows gold continued to perform globally as central bank buying hit a first half record. Australian consumption fell 37% in Q2 as AUD gold prices hover at all-time high levels.

Gold mid-year outlook 2023: Between a soft and a hard place

Developed market central banks are nearing the end of their tightening cycles.1 For now, market consensus points to a mild contraction in the US in late 2023 and slow growth in developed markets.

The relevance of gold for Australian Self-Managed Super Funds

Gold, in Australian dollars, delivered positive returns in 2022 and this has continued so far in 2023. It has attracted attention: not only have global central banks continued to buy gold, but Australia’s sovereign wealth fund has also added gold to its portfolio.

Most viewed in recent weeks

Vale Graham Hand

It’s with heavy hearts that we announce Firstlinks’ co-founder and former Managing Editor, Graham Hand, has died aged 66. Graham was a legendary figure in the finance industry and here are three tributes to him.

The nuts and bolts of family trusts

There are well over 800,000 family trusts in Australia, controlling more than $3 trillion of assets. Here's a guide on whether a family trust may have a place in your individual investment strategy.

Welcome to Firstlinks Edition 583 with weekend update

Investing guru Howard Marks says he had two epiphanies while visiting Australia recently: the two major asset classes aren’t what you think they are, and one key decision matters above all else when building portfolios.

  • 24 October 2024

Warren Buffett is preparing for a bear market. Should you?

Berkshire Hathaway’s third quarter earnings update reveals Buffett is selling stocks and building record cash reserves. Here’s a look at his track record in calling market tops and whether you should follow his lead and dial down risk.

Preserving wealth through generations is hard

How have so many wealthy families through history managed to squander their fortunes? This looks at the lessons from these families and offers several solutions to making and keeping money over the long-term.

A big win for bank customers against scammers

A recent ruling from The Australian Financial Complaints Authority may herald a new era for financial scams. For the first time, a bank is being forced to reimburse a customer for the amount they were scammed.

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